A Chat with Julio Pernía Aznar, CEO at Visual Intelligence InsurTech: Bdeo

Bdeo is a fast-growing Artificial Intelligence solutions company with offices in the UK, Spain, France, Germany, and Mexico and customers in more than 20 countries worldwide.

The company’s mission is to transform the motor and home insurance industry through its Visual Intelligence solutions, changing the way policyholders interact with insurance companies. Bdeo offers technology that assists in the digitisation and automation of the underwriting and claims assessment processes.

With this value proposition, Bdeo is revolutionising the underwriting and claims assessment processes by minimising friction for all stakeholders, increasing policyholder satisfaction, and reducing operational costs for insurance companies.


Can you tell us about how you started Bdeo and your role?

Five years ago, I co-founded Bdeo alongside Manu Moreno (Bdeo’s CIO) with the goal of bringing together the technology and the insurance sector via Visual Intelligence, an artificial intelligence solution that can analyse insurance policyholder-submitted photos of vehicle and property damage to assess the severity and repair costs associated with a claim. Our Visual Intelligence technology helps insurers improve and accelerate their processes while ensuring greater policyholder satisfaction.

Using my prior experience in the insurance industry, as well as feedback from our clients, my primary role as CEO is coordinating the overall business strategy, both in terms of sales and product development. I am also in charge of managing relationships with our investors so we can continue our exceptional growth.


What makes Bdeo unique?

In the insurance industry, every company has its own particular needs and a different approach to new technologies. What makes us different is that we listen to the concrete challenges of each of our clients, and once we’ve clearly defined the technology gap our product can fill, then we work together with them to integrate the best solution.

On a technical level, and unlike other solutions, our Visual Intelligence technology provides pixel-level analysis of vehicle and property damage to obtain the most accurate results. Using Bdeo, insurers can quickly and reliably assess damage and estimate costs, helping them automate their decisions and settle claims with incredible speed and accuracy.

What can we hope to see from Bdeo in the future?

After the success of our product for the motor insurance industry, we are now exploring the possibilities our technology has for the home and property insurance industry, and we are developing new exciting products for these verticals. Furthermore, after establishing our brand in the Spanish and Latin American markets, we are rapidly expanding to other European markets, including France, Germany, the UK, and Italy.

Our value proposition is built around Visual Intelligence, a type of Artificial Intelligence that is of immeasurable value for the insurance sector. It allows insurance companies to reduce costs and streamline their underwriting and claims management processes thanks to the automated video and image recognition and analysis. I look forward to seeing how our team can continuously improve this technology for the insurance industry.