Meet Kash Sangha, Co-Founder at Digital Marketing Agency: Creative Ideaz

Tell us about Creative Ideaz

Creative Ideaz is a strategic digital growth partner, redefining how businesses scale by embedding mission-driven digital squads directly into their operations. Unlike traditional agencies, we become an extension of your team – focused on delivering measurable outcomes and solving real-world business challenges from the inside out.

Our value lies in implementation. From digital presence and performance content to brand identity, lead generation, and customer retention, our multidisciplinary squads operate with your goals at their core – empowering you to grow faster, smarter, and stronger.

Headquartered in Birmingham, our 60-strong team supports over 200 active partnerships across the UK and internationally, driving transformational change with agility and impact.

How did you come up with the idea for the company?

Founded in 2007 by Sumit Kumar and myself, Creative Ideaz was born at the dawn of the e-commerce era. We saw early on that digital would become the new frontier for business visibility and customer acquisition.

Our vision was to help ambitious SMEs take that first leap online – to not just build a presence but to thrive in the digital space. From the beginning, our mission has been clear: to champion entrepreneurs by embedding ourselves in their journey, enabling them to grow sustainably and competitively.

What is your advice to aspiring entrepreneurs?

One fundamental piece of advice: validate the problem you’re solving. Many rush to build solutions for challenges they face personally, without ensuring there’s broader market demand.

Also, invest in mastering your craft. Decades of continuous learning have equipped me to see patterns and solutions others miss. The more refined your skillset, the better equipped you are to connect strategic dots under pressure.

What most excites you about Creative Ideaz?

What excites me most is our non-traditional position – we don’t just consult from the outside; we embed ourselves within your business infrastructure. Our squads operate like internal growth engines, equipped with a comprehensive suite of tools and capabilities that can address challenges across marketing, product, and technology.

We approach problems from multiple dimensions – branding, data, automation, UX, content—and deliver integrated, lasting solutions. This makes us uniquely positioned to solve complex, cross-functional problems that others can’t.

How has the company evolved over the last couple of years?

As the digital ecosystem has grown more fragmented and complex, businesses need wider and deeper skill sets than ever before. This evolution has only strengthened our approach.

Our fractional squad model has expanded significantly, allowing us to deepen specialisation, scale delivery, and support clients entering markets across Europe, Asia, and the U.S.. Our clients don’t just get services – they get embedded capabilities.

What can we hope to see from Creative Ideaz in the future?

We’re entering a bold new chapter. Our digital squads are currently spearheading breakthrough projects across multiple industries—from health and property to fintech and sustainability.

With the convergence of Web2 and Web3, we’re actively deploying capabilities in blockchain, AI, and decentralised systems, helping businesses not only adapt but lead the next wave of digital innovation. We’re not just watching the future unfold—we’re building it from within.