Meet Katharine Lau, CEO and Co-Founder at Next-Generation Self Storage Start-up: Stuf

Stuf is a next generation self-storage start-up bringing easy and secure storage closer to where people live and work. We offer hospitality-inspired service, all-inclusive pricing, and tech-enabled access to meet the needs of modern users.

Stuf partners with real estate owners to monetize underutilized spaces in commercial buildings as storage, breathing new life and cash flow into forgotten spaces that ultimately enable people to live and work more flexibly.


How did you come up with the idea for Stuf? What do you think makes Stuf unique?

I’ve spent most of my career in commercial real estate having toured hundreds, maybe thousands, of office, retail, hotel and apartment buildings. While most people were focused on the “upstairs” spaces, I’ve always been obsessed with basements, garages, and other vacant and underutilized commercial spaces. During the early months of the pandemic, I spent a lot of time noodling on how to monetize these spaces.

At the same time, I needed self-storage which prompted me to learn more about the industry. I was vastly underwhelmed by the options and decided to put 2 ideas together — delivering an excellent storage experience closer to home and work while monetizing underutilized commercial real estate. That’s how Stuf was born.


How has Stuf evolved over the last couple of years?

We founded the company in late 2020, and in our 2 year existence, everything has changed. From our logo to our website, we’ve felt first-hand the saying that “change is the only constant” as a start-up.

Today, we have a wonderful and well-rounded 8-person team with expertise in marketing, engineering, real estate and more. Additionally, our network now spans 22 locations in 8 markets with several repeat landlord partners.

What can we hope to see from Stuf in the future?

Our mission is to be the first and only brand modern users (namely millennials and gen Z) think of when they need storage. In the long term, we envision a world in which consumers and businesses leverage Stuf to extend the boundaries of home and work. We must scale our portfolio across the country and eventually globally to deliver on that vision.

We’re also working hard to deliver new services and partnerships that will create more value for our members. Stay tuned.