Meet Lizi Sprague, Women In Tech Judge and Co-Founder at Songue PR

Tell us about yourself

I’m Lizi Sprague, a seasoned PR and media relations specialist with over 15 years of experience.

Originally from London, I now call the San Francisco Bay Area home. My journey in PR began at 19, leading me to work with prestigious agencies and ultimately co-found Songue PR.

Tell us about your company

Songue PR is a full service, boutique PR agency specializing in tech across a wide range of industries. Founded by myself and Natalee Gibson, Songue offers comprehensive PR services including media and analyst relations, content and thought leadership, speakers and awards programs and social media support.

We work with clients of all sizes, from startups to Fortune 100s, with particular speciality in helping to launch companies out of stealth or into new markets, amplify funding, and prepare for exit.

You were one of our judges for the women in tech competition, how was judging?

Incredibly inspiring. The level of innovation and impact from the entrants was impressive, but what stood out most were the companies that could clearly articulate their mission, results, and differentiators.

What advice do you have for women wanting to start their own companies?

Start now. Validate your idea, find your market, and build something people truly need. Surround yourself with the right people—mentors, investors, and a strong support system. Execution matters more than perfection, so take the leap and iterate along the way.