Meet Louise Read, Founder at B2B Agency For SaaS Businesses: SaaS MRKTING

SaaS MRKTING is a dedicated B2B agency for SaaS businesses. Although we’re based in London, we serve clients around the world. We provide CMO-level support and execution services working in partnership with sales leaders to devise a strategy for growth. But the key to our success is that SaaS MRKTING provides foundational, strategic and execution services built for scale.


What do you think makes the company unique?

Combining my years of experience at the forefront of scaling hugely successful SaaS businesses, I saw that the biggest challenge Series A and B SaaS companies have is dedicated marketing expertise.

SaaS leaders know they need marketing to grow but are faced with the predicament of having to choose either to invest in expensive strategic leaders or less experienced marketing managers, who often without support are less equipped to think about the overall go-to-market strategy for the business.

So, I set out to make this easier for founders and sales leaders alike by providing both CMO-level strategy support and execution service business can rely on, from experienced SaaS experts.

Our team at SaaS MRKTING are all SaaS experts, they talk the same language as founders and sales leaders and our focus is on strategic growth that drives ARR.


How has the company evolved over the last couple of years?

SaaS MRKTING was founded in January of this year so it’s still early days but myself and the team have already helped several Series A and B clients during this time. Prior to this, I worked as an executive leader at multiple SaaS companies, including most recently my role as the Marketing Lead for EMEA and APAC at Klaviyo the $10B unicorn email automation platform and Head of Marketing at Brightpearl, which was recently acquired by Sage.

What can we hope to see from SaaS MRKTING in the future?

Despite tech layoffs, SaaS is one of the few sectors that we are still seeing VC funding go to. There is still a need to support these businesses to achieve growth. SaaS MRKTING will continue to support series A and B businesses in setting up systems, processes, and marketing programmes that lay the foundations for success.

It’s not our goal to be a partner for life, with most of our clients, our goal is to get them to a point where ‘marketing is working’ – it’s driving bottom-of-funnel revenue, cost per acquisition costs are in line with the business expectation and we have supported the team to hire a marketing leader or manager who can take over the reins.

We are excited to continue growing the team here at SaaS MRKTING and in fact, we’re hiring marketing specialists currently with a background in SaaS to support our clients. Watch this space.