Tell us about Panintelligence
Panintelligence develops business intelligence (BI) and analytics software. Our main product – pi – is a white-labelled embedded analytics platform for the SaaS market.
We’re passionate about democratising data, so we’ve built a platform which is low-code for vendors and no-code for end users. It’s helping millions of people, from teachers, to nurses, to small business owners, gain the power of predictive insights for the first time.
What makes your SaaS software unique?
pi makes predictive analytics accessible for millions worldwide. We’re the only platform to combine finance-grade security, zero-code development, user-customisable insights, and machine learning.
Almost every SaaS vendor wants to offer their users three things when it comes to data: powerful visualisations; user-generated analytics; and machine-learning-based predictions.
But that ambition comes with awfully expensive and complex development work. Unfortunately, the most powerful and useful analytics aren’t often implemented, and the users can’t unlock the full power of data they hold in their SaaS platform.
You don’t need deep data expertise to get going with pi. Our no-code ML engine means vendors can deploy dynamic dashboards and reports, without burying their dev teams in work. And pi slots into SaaS stacks, white labelled, keeping up a consistent user experience and giving vendors retrospective, real-time and predictive insights they can own.
We’re eliminating the enormous resource and development costs and putting analytics at the heart of hundreds of vendors. We’re helping turn them into fast-growth SaaS successes, who are using our data-guided insights to offer even more value to their end customers.
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How has the company evolved over the last couple of years?
Before our Series A funding, we sold pi via on-premise technology vendors, as a bolt-on to their core offerings. This all really changed in 2020.
When we raised £4.5M in that funding round, we used it to drive two fundamental changes:
● First, we started focussing all our innovation activities and investment on pi SaaS, the cloud-based version of our analytics platform.
● Second, we abandoned our previous go-to-market approach – selling software as a standalone analytics package, directly to end-users – in favour of engaging exclusively with SaaS vendors.
These were core changes to our product and approach. Unfortunately the world shut-down about three months later. I had to lead our revolution remotely.
I think the new board of investors and non-execs had met face to face once. The team was scattered across kitchen tables and home offices. If you’d asked me five years ago, whether such an ambitious transformation was possible to do remotely, I’d have laughed. But I was so pleased with the passion, investment and resilience the team showed.
We had a full rebrand, replaced all our internal systems for more scalable platforms and re-engineered our operations for a truly online business with a global presence. It goes to show the power of clear vision, strategy and consistent, open communication across teams.
It put the company in a really nice place. SaaS and cloud-based technologies are only becoming more widespread and understood. I think everyone is on the same page now about running successful, remote operations. And we’re there to support that. I feel we own our niche, and the market shows every sign of continued growth.
What can we hope to see from Panintelligence in the future?
It’s been an exciting start to 2023. March marked a full year of offering pi as a service product through the Amazon Web Services (AWS) marketplace. I spent the month meeting with AWS and other partner software vendors across the US, before attending the opening of our first international office in Boston.
It was great to see it finally open. We were all ready to go in 2020, before travel, launch events and international expansion kinda went out the window. Though it worked out in the end. I think we’re in an even stronger position to make waves in the world’s largest SaaS market.
