Meet Naomi Owusu, Co-Founder and CEO at Live Blogging & Content Management Solutions Provider: Tickaroo

Naomi, TIkkaroo

Tickaroo is a cloud-based software as a service that enables publishers to write a liveblog on topics such as live events, breaking news, as well as political elections.  Publishers can post live updates in text, image, video and various other engaging formats, in real time.

This creates a newsfeed that can be easily integrated to their website for their audiences to follow.
TechDay - Tickaroo

How did you come up with the idea for the company?

I came up with the idea for Tickaroo at my previous job where I worked as a project manager within an agency. At the time, our team was building and managing a lot of livesports apps for various clients and noticed how complicated the data process truly is. Integration of various APIs in different structures that require varying levels of maintenance meant support became very time-intensive.

This made me want to build a sports live ticker app, where fans can give updates in realtime as well as add images or videos in real time.

My main objective at this point was to build an app with great technical performance, that was very user friendly, easy to use, reliable and stable even when millions of fans accessed it simultaneously.

I became obsessed with the idea of maintaining audience engagement.  And this obsession started to translate commercially for us as our customers noticed the strength of our tool in terms of its performance benefits and its seamless ability to provide updates to their website – particularly when compared to other products on the market.

Our customers later asked if they could use the application not just for sports but for live news reporting on their apps and websites. Since usability is one of our core elements, we made essential adjustments for reporting news and it wasn’t long before we became Germany’s number one Liveblogging tool.


How has the company evolved over the last couple of years?

Our main shift has been extending beyond sports reporting exclusively and focusing on news reporting of any kind as well. We have started to see a trend of clients wanting industry specific tailored solutions such as news apps or sports portals. We are now also creating established software services at madeby.tickaroo as the trend for custom solutions continues to rise.

More recently, we’ve been experiencing a greater demand for concepts, and online service implementation and programming as well as maintenance including hosting for both the news and the sports industry.

Our dedication to usability, performance, and features has paid off as clients have been approaching us from these industries more and more.

What can we hope to see from Tickaroo in the future?

In the future, we’re aiming to provide live blogging tools that increase and retain audience engagement while saving time and generating more revenue for editors.

Our marketplace will give content creators the opportunity to exchange content, and we hope to add more variety to news topics and focuses within the industry.

We want to enable editors to publish stories and blogs from all kinds of angles by making our tool accessible and easy to use. We are also planning a more engaging and fun way to report on sports stories with live blogs. For, we are providing platforms that enable our clients to engage with their audiences using fantastic content with the object of expanding their reach. We have done this for the likes of kicker, a sports magazine. Here, we were asked to produce digital products that enabled them to generate a reach of 2 billion page impressions per month.