Meet Nick Lynes, Co-CEO and Co-Founder at AI Video Company: Flawless

Tell us about Flawless

Flawless is on a mission to revolutionise the film industry. Our generative filmmaking tools enable human creativity rather than replace it, massively accelerating and enhancing the creative process.

We serve three core use cases:

1. TrueSync: This platform delivers visually translated content in any language, multiplying audience reach with authentic, immersive language ‘remasters’ that connect with every audience — as the creators intended.

2. DeepEditor: This tool lets creators modify characters, camera angles, and actions in post-production, eliminating the need for expensive reshoots.

3. A.R.T.: Our rights management platform ensures artists can leverage these tools with consent and compensation.

In a nutshell, our cutting-edge tools provide global artists, producers, and creatives with more freedom to refine their work and deliver a higher quality product to a global audience. AI is starting to really take off in the film industry, and we’re proud to be leading the charge both ethically and technically.

 

What makes Flawless unique?

 

At Flawless, we believe it is essential to protect artists and their rights — they are, after all, the foundation of our industry. Our team is led by seasoned filmmakers and studio veterans, so it understands firsthand the importance of enabling and accelerating creativity. We aim to keep creativity flowing for storytellers by providing them with tools that enhance their work rather than replace it. All our tools are built on clean data, ensuring the ethical use of AI.

We are committed to developing uniquely powerful generative filmmaking tools that unleash creativity ethically and responsibly, earning us recognition as industry leaders. This commitment to ethical innovation is what makes us unique.

 How has the company evolved over the last couple of years?

 

Founded in 2018 by myself and Hollywood director and producer, Scott Mann, we initially created a tool that allowed filmmakers and studios to produce perfectly lip-synced films in any language, solving the century-old problem of imperfect dubbing and dramatically increasing a movie’s global appeal.

Since then, we’ve expanded the AI capabilities of Flawless to enable filmmakers to edit and transfer an actor’s performance from one shot to another, ensuring an actor’s best performance can be utilised while reducing the cost and duration of production. We also launched DeepEditor, which allows filmmakers to rapidly replace onscreen filmed dialogue with alternate lines, without requiring the crew to reassemble on set. This costs less than one-tenth of a traditional reshoot.

We are also seeing a lot of interest for our Hollywood-grade tools in the advertising industry, where we help global brands localise content.

 

What can we hope to see from Flawless AI in the future?

 

Generative filmmaking unleashes human creativity and gives storytellers a suite of tools to help them better achieve their artistic vision — for a fraction of the cost. We have some of the world’s most renowned scientists leading our research. We are constantly pushing the envelope of what is possible for creators.

We believe our team can keep expanding our range of tools to transform filmmaking globally and to revolutionise the film industry from within.