Meet Nick Mason, Co-Founder and CEO at B2B Content Automation Platform: Turtl

Turtl is the only content automation platform that enables B2B enterprises to personalise interactive content at scale. Using Turtl, some of the world’s biggest businesses create beautiful and effective digital content from brochures to sales decks and staff newsletters to ABM campaigns, all at the click of a button.

It integrates seamlessly with the B2B tech stack including major marketing automation, CRM and data platforms, creating the potential for completely automated but highly personalised business content.
Turtl Pricing, Reviews and Features (October 2021) -

How did you come up with the idea for the company?

Turtl began as an idea and a few lines of code conceived by myself and Mark Sallows in 2014. It all started when we were working as consultants on a research management project at the University of Oxford. During the project, we found ourselves spending considerable time in the psychology department. From casual conversations with resident psych professors, we began to learn about the many different psychological principles underpinning how we receive, process and store what we read.

These learnings raised questions about the ways many businesses and thought leaders have been choosing to present their ideas and messages. So much content goes against the core principles of how we absorb and remember information, to the detriment of how readers engage with it. Therein lay the seed of Turtl.


How has the company evolved during the pandemic?

We’ve seen a lot more investment in digital content and automation across the buyer journey during the pandemic and have fortunately been able to respond to that demand. It has largely been driven by the need for B2B businesses to better identify, develop and nurture relationships in a digital world. These efforts require engaging, personalized and timely content to get real cut-through and engagement.

Because Turtl was designed to serve precisely this need, we’ve seen increasing appetite from new and existing customers wanting to apply our capabilities to an expanding set of use, cases ranging from ABM through to recruitment. This has fuelled not only our growth, but also our product development and R&D, resulting in an increasingly exciting roadmap for the coming months and years.

What can we hope to see from Turtl in the future?

We want to completely change the way businesses make use of content, from sales to recruitment, and from marketing to customer comms. We think producing the right content, for the right person, at the right time, should be as easy as turning on your tap at home to get a glass of water – it should be simple enough for a two-year-old, with all the plumbing taken care of by invisible systems.

Our offering is already streets ahead of the market in this regard, but we have a very clear company vision guiding us towards that “content tap” reality with many exciting new capabilities to come.