Meet Salva Jovells, Marketing Manager at Bespoke Tailor Company: Hockerty

Tell us about Hockerty


Hockerty is where technology and craftsmanship meet. We created a very easy process where you can design your own garments and our artisans can make them for you in a very short time.

You can find two ways to find your perfect outfit: select pieces from our curated collections, or express your creativity by designing your garment using our exclusive product configurators.

This unique tool allows you to select every detail and presents a hyper-realistic preview of your final design, from suits to sneakers.

What sets us apart is that our technology is not outsourced; we’ve developed our product designers to ensure that what you see is exactly what you get.



What do you think makes this company unique?

Hockerty challenges the norms of the fashion industry, where conformity reigns supreme. Instead of fitting into predefined boxes dictated by others—colors, textures, patterns, seasons, trends, sizes—Hockerty is here to celebrate your uniqueness. In a world that often imposes its standards, it’s time for clothing that fits you, representing your individuality

Harnessing the power of Artificial Intelligence, we simplify the process of creating your unique body profile. With a few inputs, our sophisticated AI algorithm predicts your body measurements and formulates a precise body profile.

How have you combined Tech and Fashion within your company?


At Hockerty, we’ve seamlessly integrated technology and fashion within our bespoke company to revolutionize the custom clothing experience. Our unique approach involves leveraging cutting-edge technology, particularly through an innovative algorithm. This algorithm allows our customers to input their measurements and preferences, generating tailor-made patterns for each garment.Through this fusion of tech and fashion, we’ve created a virtual fitting room where customers can visualize their custom designs before placing an order. This not only enhances the online shopping experience but also ensures that the final product aligns perfectly with their expectations.

How has the company evolved over the last couple of years?


Revenue achievement: Our consolidated revenue has reached an impressive  17m pounds (20 million euros/21 million dollars)  reflecting our sustained commitment to excellence.

Global presence: With a robust footprint in 81 countries, both brands continue to resonate globally, demonstrating a growth rate exceeding 20%.

This year one of the major milestones at the company level has been the creation of technology tools such as the Virtual Reality sneaker designer.

What can we hope to see from Hockerty in the future?


We are looking for more and better integration of technology and fashion, continuing to try to offer a personalized, sustainable, and innovative solution to people looking for tailor-made clothing. We are integrating more and more fabric options (we now have about 150 to choose from) and continue to create new product lines.