Pendo offers an all-in-one product experience platform that puts product at the heart of everything. It enables companies to make product intelligence actionable quickly and at scale. To put it simply, Pendo is on a mission to elevate the world’s experience with software – whether that’s the apps we use at work, in daily life, for communicating, or just for fun. Pendo’s customers include world-leading companies including Verizon, Morgan Stanley, LabCorp, OpenTable and Salesforce. In Europe, it boasts over 300 customers already and brands such as CloudPay, Collibra, monday.com and Zoopla.
Founded and headquartered in Raleigh, North Carolina, Pendo hit $100m in annual recurring revenue in July 2021. It has customers and offices all over the world – most recently establishing a new office in central London, where I’ll be based and heading up the great team on the ground here.
What do you think makes this company unique?
Pendo stands out for two key reasons: firstly, it’s a product experience platform designed by and for product people. Pendo was founded by serial entrepreneur Todd Olson, who quite literally wrote the book on how companies can put product at the heart of their strategies. The platform was purpose-built by experts in the field who genuinely understand the frustrations of not having access to data.
Secondly, Pendo’s platform is by far the most comprehensive on the market – it is the first and only platform that can deliver product analytics and insights into user behaviour along with the ability to take action on the data, making it the best tool to drive the best experiences.
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How has the company evolved over the last couple of years?
It’s been a historic time of fast-moving change for the software world – first the pandemic drove everything digital, and in today’s economic climate, product is becoming more important than ever as an enabler of efficient growth. Pendo has felt that surge in demand and experienced phenomenal growth in the last few years – just last quarter we announced 60% ARR growth, more than 2,500 paying customers and 3,300 Pendo Free users worldwide – not forgetting our headcount nearly doubled last year to over 950 employees globally!
Beyond growth, another important focus for the company is providing education and community to product and digital leaders everywhere – this was hugely boosted by our acquisition of Mind the Product, the world’s largest community of product managers, which was founded here in London.
What can we hope to see from Pendo in the future?
We have customers and a presence all over the world, but our focus for the future is to really put our flag in the ground and build more specialised, expert local teams across the globe.
That’s where I come in – Europe is an incredibly advanced market, with its software leaders producing world-class solutions. Many are already benefiting from Pendo but as part of my newly created role as EMEA MD, I am on a mission to take Pendo to the next level in Europe. We have a great team, a thriving community and some fantastic clients, and my goal is to foster this energy to reach even more product managers to help them stay ahead.
A key aspect of this is our community and networking activity – Mind the Product EMEA is coming up in October and we’ll also be hosting our annual Pendomonium conference in London in November. Any one in the product space looking to advance their craft and network with others in the industry are welcome – customers, partners, perspectives. Watch this space for more info.