Inside Out Drinks is the drink you need before you drink! Packed with antioxidants to support a healthy liver, the cranberry flavoured drinks are the perfect pre-party drink.
Inside Out Drinks looks after your body from the inside out, the plant based, low-calorie drink includes; milk thistle, goji berries, cranberries and hibiscus. So, whether it’s for the purpose of a big night out and you need to be on top form the following day or you’re looking for new products filled with antioxidants, Inside Out Drinks are here to help you.
However, it doesn’t just have to be enjoyed before a night out. As the drink offers multiple health benefits, it can be enjoyed any time of the day, no matter what your plans are.
How did you come up with the idea for Inside Out?
I started InsideOut Drinks in 2018, after years of socialising and not being able to function properly the day after, I searched to find the best ingredients to help your liver, and then put them together to make InsideOut. I tried different recipes and amounts of each ingredient to make sure the benefits and results were the best they could be.
The plant and berry-based drinks are full of natural ingredients that are designed to protect the liver and achieve optimal health, I wanted to focus on the health benefits customers would receive – whether that was pretoxing so you could prevent or minimise your hangover, or just to keep your liver in tip top condition.
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How has the company evolved during the pandemic?
During the pandemic was when we were due to attend shows and officially launch the brand, we worked with a start-ups drink company and the product was originally in bottles. These bottles at first were super successful, we booked an exhibit and were ready to bring the product to the market with a bang. COVID, alongside some other issues such as the bottles breaking in the post delayed this and things dropped down and became quiet.
After more research and development we moved the product to cans and once the 2021 lockdown lifted we became a huge hit in the North West – seeing 60,000 cans since March 2021 and a store that stocks our product called ScouseBird shop and they sell around 500 cans a day!!
We have mostly relied on word of mouth and social media to achieve our current success. This worked really well for us and we have already grown our following to over 9k on Instagram as well as having the opportunity to work with top named influencers and celebrities.
What can we hope to see from Inside Out in the future?
Our long term plan would be to be stocked in Supermarkets in a Grab / Go section, as well as in health food shops and even in bars and cafes- we feel that everyone should have access to our drinks and their benefits especially since a healthy lifestyle is becoming more and more desirable and achievable.
We’re working on some exciting brand partnerships and we’ll also be launching some new flavours in 2022 – so keep your eyes peeled for the new additions!
