Sons is a direct-to-door, online healthcare brand that is revolutionising the male wellness market. We launched in 2020 and offer a simple subscription service with clinically proven products.
Our service is fully backed by science and tailored to each individual, offering everything from hair care to brain health, gut care and most recently immunity to help look after male health as a whole.
How did you come up with the idea for the company?
It all started with an honest conversation in the pub about hair loss back in 2018. Speaking about our experiences of costly and inaccessible treatment made us realise things needed to change, so we combined our experiences in healthcare, clinical research and business to establish the digital health direct-to-consumer service, starting with hair loss treatment plans via online medical consultations.
More from Interviews
- Eran Dagan, CEO & Co-Founder at Botika: “We Gambled On Generative AI Before It Was Cool”
- Meet Andrew Radcliffe, CEO and Co-Founder at Technology Consultancy Company: Spyrosoft
- Ed Bartlett, Founder at Hicomply: Helping Businesses Get ISO Certified in Record Time
- Arina Kuzmina & Daria Medvedev at RawQ: “The Only Energy Bar Designed To Provide Fuel Without Crashes”
- Eugene Vyborov, Founder and CEO at Ability AI: Meet Your New Autonomous AI-Marketer
- Sam Rayner, Co-CEO & Founder At Chrono Hunter: “We’ve Revolutionised The Way People Buy And Sell Luxury Watches”
- Global Director Adam Rodgers: How Easee Became The World’s No.1 Connected EV Charger Brand
- How CardMedic CEO Dr Rachael Grimaldi Launched A Language-Driven Healthcare Startup In Just 72 Hours
How has the company evolved during the pandemic?
Starting as an online company luckily meant we weren’t hit by the pandemic in the same way physical stores were, but throughout the pandemic, we were working hard behind the scenes, alongside our established team of medical experts to expand our offering.
Our first expansion was into the gut care market, working with leading gut scientist Dr Ruari Robertson. We then launched a brain health product, and most recently an immune health supplement, all of which have been clinically trialed and are backed by science. This has allowed us to provide a well-rounded approach to all aspects of male health, whilst working with a team of experts including our Medical Director Dr Knut Moe to give the products further medical backing.
What can we hope to see from Sons in the future?
Alongside extending our offering to further products and markets that enable and support a healthy lifestyle for men, we’re keen to continue working on our social impact. In terms of business vision, we’re a global brand leading change in conversation and treatments in men’s health. Tackling stigmas around male health and mental health is important for Sons, which is why we teamed up with Calm to raise awareness and money to help men live better lives.
We’re also always looking to be as environmentally friendly as possible, and partner with a number of eco-initiatives to offset beyond our emissions, which has led us to be proudly carbon neutral.