Meet Will Whiting, Co-founder and Design Director of Justified Studio

Tell us about Justified Studio.

Justified believes creativity is the most powerful (and often undervalued) catalyst to accelerate growth and unlock new business value. We put this philosophy to work by transforming businesses & supercharging startups through the power of Strategy, Design & Technology.

We are a team of designers, strategists, entrepreneurs, developers, creative technologists and researchers who have helped some of the world’s biggest organisations and most progressive businesses build a competitive advantage to create impact.

We have a special breadth of experience over both multinational organisations and early-stage startups across multiple sectors. This ensures we always find innovative and creative ways of appealing to target audiences with often new and disruptive outcomes for a particular sector.

Recently, we also launched Justified Ventures, which is our startup specific accelerator, where we work directly with founders to take their idea from pre-seed to Series B and beyond.


How did you come up with the idea for the company?

Before Justified, myself and two other co-founder, Josh and Luke, often collaborated on projects. Together, we have 3 really differing but complementary skill sets across Strategy (Josh), Design (myself) and Product (Luke). We knew together we could use these disciplines to tackle some really big and exciting challenges. That’s why Justified was born, to work at critical points for exciting and innovative businesses and use our services to embed ourselves with businesses of tomorrow to create a big impact.

Across Strategy, Design and Technology, we were able to quickly start collaborating with some really exciting businesses such as the United Nations, Google and MoonPay. This allowed us to start scaling Justified quickly.


How has the company evolved over the last couple of years?

We’ve expanded our team to work with multiple international organisations and startups that share our spirit for challenging the expected and creating new paradigms. We’ve found that, no matter the size of the organisation, our integrated approach unlocks creative value and helps accelerate growth for both disruptive and sustained commercial success.

Most recently, we launched a new branch of the business based on our extensive experience working with startups: Justified Ventures, which goes beyond the traditional agency model, supporting ambitious founders that are building a better future. Through a unique combination of industry expertise, extensive network and access to capital, we innovate ideas and elevate visionary leaders, helping them create products and build brands to change the world.

We also recently have added new skill sets and services to the studio, most notably reimagining how Data and AI can transform businesses for rapid growth and value creation – both internally and externally. It’s a really exciting time to be operating in this space.

What can we hope to see from Justified Studio in the future?

As we continue to grow and collaborate with exciting new businesses, emerging technology, strategy and design will always be the core of Justified.

It’s a fascinating time to be working in the industry. While nobody can really predict what new technologies or businesses will shape the world as we know it – we’re very well placed to help clients benefit from new advancements, add value to organisations and provide guidance in times of growth or change. We exist to give businesses a competitive edge – and are excited to continue doing so!