Meet Quva: Transforming Investment Software and Technology

Designed to streamline the entire investment process, Quva is a highly customisable and highly configurable software-as-a-service solution built for the alternative investment sector.

We launched Quva to digitally transform the way Private Equity Firms, Venture Capital Funds and Angel Investment Networks currently manage the end-to-end investment process. Quva’s software platform simplifies the way alternative investment managers originate, transact and monitor their investment portfolios.

Philip Docherty
Philip Docherty, Head of Sales and Marketing at Quva


How did you come up with the idea for the company?

Quva’s co-founders, Craig and Norm Peterson are accomplished investors, with a wealth of experience in the alternative investments sector. In addition to Quva, they are also founders of FCA Authorised fintech firm, Growth Capital Ventures who have over 450 high-net-worth individuals and sophisticated investors operating in the venture capital, private equity and real estate sectors.

Having previously built enterprise-level software for a number of the sector’s leading venture capital and private equity firms, combined with the running of Growth Capital Ventures, they understand the challenges that they and the sector faces daily – highlighting a clear gap in the market.

In January 2020, the in-house innovation builder of Growth Capital Ventures, G-Labs was tasked with creating a software-as-a-service solution that was seamless, scalable and innovative – meeting the demands of investment professionals and revolutionising how they manage the entire investment process.

How has the company evolved during the pandemic?

Like most businesses, the last year has been challenging, but fortunately, Quva was deep into the development phase when the pandemic took hold.

The business already operated a remote working strategy and already used the latest software and solutions in order to do so – so it was pretty seamless. Utilising the Atlaasian suite, combined with the likes of Smartsheet, G-Suite and Slack, all proving to be invaluable, we were able to easily manage our development activities and communications company-wide.

We’ve also adapted our go-to-market strategy to reflect the needs of our target clients. Digital transformation across the alternative investment sector was a high priority before Covid-19, but the pandemic has amplified the need for integrated technology solutions that enable our clients to operate effectively and efficiently throughout each stage of the investment management process.

What can we hope to see from Quva in the future?

Our prime areas of focus are innovation, growth and customer service. We plan to enhance and broaden the product technology further, with a key focus on increasing the number of integrations with existing data providers and other core software products used by our clients today.

Whilst the product continues to evolve, so will the business, and we aim to increase the size of the team with a recruitment drive over the next three years. This will focus on building the team across key areas including, software development, marketing, sales, account management and customer success.

Customer service remains very much at the forefront of everything we do at Quva. We will continue to engage with our clients to ensure they can maximise the benefits of Quva, all whilst ensuring our product evolves to meet their exact needs.