The Nourish app is a mental health & wellbeing app specifically tailored to the unique emotions & challenges mothers face. The app is a self-care toolkit and support team in mum’s pocket. It empowers mums to look after their mental health and find more love, joy, balance and calm in the chaos, pressures and turmoil of modern mum-life.
It is a curated library of >150 unique meditations, videos & quick reads across mindfulness, yoga nidra, breathing, psychology and much more, all created by a team of 20+ wellbeing experts who are all mums themselves and understand the struggles. The app is free to download and explore on iOS and Android.
The first version of the app was launched in 2019 on a shoe-string budget off the back of a Kickstarter crowd funding campaign and in collaboration of 20 maternal mental health and wellbeing experts. The company secured pre-seed SEIS investment in 2020 and having gained strong initial traction, including being featured as Apple’s ‘App of the Day’, they are now looking to raise their Seed round.
How did you come up with the idea for the company?
I created Nourish after my own personal struggles with mental health and wellbeing in motherhood – not only as a new mum, but also in juggling the stresses and strains of work and mothering. Learning the art of self-care transformed my life as a mum and the wellbeing and happiness of my kids.
Four years ago, I hit burn out with work and mothering. I was irritable, shouty and stressed a lot of the time. I was consumed by feelings of guilt and failure, and a feeling that I was completely alone in my struggles. I was a long way from the mum I wanted to be, but I knew there had to be a different way. So I set out on my mission to find more balance and joy in motherhood, and that was the beginning of my journey with self-care.
I used to think meditation and yoga was a bit too ‘woowoo’ for me. But learning how to take moments of calm in my day, to soothe my frazzled nerves and top up my energetic bank balance, has made all the difference in finding more peace, ease and happiness in every day. It’s allowed me to show up, more often, as the best version of myself- as the mum I wanted to be. And, not only has self-care had a huge impact on me, but it also had a huge positive impact on my relationships with my husband and my kids.
Mum’s self-care is far from selfish, it’s essential for the happiness and wellbeing of the whole family. But I know first-hand, just how hard self-care can be for us busy, time-poor mums. We struggle to give ourselves permission to put our needs into the equation, plus we are forever being pulled in different directions and have no time. Which is why I’m on a mission to make self-care easier and more accessible for us time poor busy mums.
On my self-care journey, I felt frustrated by the lack of easily accessible, practical wellbeing resources tailored to the emotions and challenges we face as mums. Like the thousands of mums in our community, I craved feeling held, supported and understood as a mum. I thought, wouldn’t it be amazing to create an easily accessible place on mums’ smart phone of pure connection, compassion and calm. Devoid of any pressures or judgements. A positive, uplifting place that mums could reach for anytime, anywhere, to soothe their frazzled nerves, feel held and understood and relax, reset and restore. And so, the idea for the Nourish app was born!
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What advice would you give to other aspiring female entrepreneurs?
Go for it! It’s all about giving it a go and experimenting. It’s not for the faint-hearted though, so you need perseverance, resilience and a really strong mission that you can get behind and will continue to drive you forward when things feel tough. My other advice would be to build a support team around you to not only bounce ideas off, but also to help pick you up when things get hard.
What can we hope to see from Nourish App in the future?
Our users love the bite-sized, relevant and relatable content, tailored to their needs, accessible on-demand, at their fingertips. But they tell us they want to use it and engage in the brilliant content even more. We plan to invest further in the product so we can help users create lasting, positive, self-care habits that really transform their lives.