Hey Sarah, tell us a bit about yourself
Sarah is a seasoned consultant with over 20 years of PR experience, Sarah is a co-owner and Director of AMBITIOUS. Her focus is on strategic direction, senior client counsel and business development; driving the creation of new products and working with clients to develop PR strategies and programmes.
Sarah is an industry veteran with 25 years of experience in PR and tech. Sarah has supported many companies making the journey from startup to scale-up. Sarah has also been on the startup journey herself twice, building and selling her first agency in 2011.
What are you looking for from this year’s TR100 entrants?
Entrants attempting to contribute to solving some of the problems the world faces today. Startups that surprise and delight, engage, ooze enthusiasm and excitement for what they are doing?
More from Interviews
- A Chat With Daniel Nordholm, Chief Information Officer At HBX Group, About Building The Future Of Travel Payment Infrastructure
- Meet Miles Schwartz, CEO at Business Payment System: Zūm Rails
- A Chat with Sarah O’Neill, Founder at Cotswold Collective
- A Chat with Judit Mora, CEO and Co-Founder at Nuumad
- A Chat with James Paul, CEO & Co-Founder at Kids’ Safe Phone Network: Voop
- Why The Future Of UK Advertising Is Digital and Greener: Samuel Allen, 30Seconds Group
- Meet Josh Mihill, Co-Founder of Honest: The UK’s First Carbon-Negative Mobile Network
- A Chat with Uzair Gadit, Co-Founder & CEO at Secure.com, and Founding Partner at Disrupt.com
What advice would you give to companies wanting to stand out from the crowd?
I’m in PR so I would say tell a story! What’s the narrative? Weave all your key messages into a tale. Use the same techniques as you would if you were talking to a friend – the highs, the lows, the good, the bad, the ugly and the inspiring!
