Hey Sarah, tell us a bit about yourself
Sarah is a seasoned consultant with over 20 years of PR experience, Sarah is a co-owner and Director of AMBITIOUS. Her focus is on strategic direction, senior client counsel and business development; driving the creation of new products and working with clients to develop PR strategies and programmes.
Sarah is an industry veteran with 25 years of experience in PR and tech. Sarah has supported many companies making the journey from startup to scale-up. Sarah has also been on the startup journey herself twice, building and selling her first agency in 2011.
What are you looking for from this year’s TR100 entrants?
Entrants attempting to contribute to solving some of the problems the world faces today. Startups that surprise and delight, engage, ooze enthusiasm and excitement for what they are doing?
More from Interviews
- A Chat With Mark Boost, CEO And Co-founder Of Civo, On Data Sovereignty And The Case For A UK-First Cloud Strategy
- An Interview With James Murdoch, Director Of Kynekt, The UK’s Leading Equipment Protection Platform For The Construction And Trades Industry
- Dear Mr. Prime Minister: Helen Crisostomo, VP Business Development At De Novo Solutions
- A Chat With Siyi Hao, Principal At Roland Berger On Europe’s AI Data Centre Developments
- Interview With Ravina Bhanot, Founder At One Labs+ On Her Experience Building An SME In The UK
- A Chat With Gianni Romano, Founder And CEO Of Clothink, On Bringing AI To Fashion Product Development
- A Chat With Eugene Zlotin, Founder And CEO Of Flamingo Compliance On Turning International Compliance Into A System That Spots Risks Early
- A Conversation With Oleksii Pimenov, Founder And Chief Software Engineer At SimBuster
What advice would you give to companies wanting to stand out from the crowd?
I’m in PR so I would say tell a story! What’s the narrative? Weave all your key messages into a tale. Use the same techniques as you would if you were talking to a friend – the highs, the lows, the good, the bad, the ugly and the inspiring!
