Hey Sarah, tell us a bit about yourself
Sarah is a seasoned consultant with over 20 years of PR experience, Sarah is a co-owner and Director of AMBITIOUS. Her focus is on strategic direction, senior client counsel and business development; driving the creation of new products and working with clients to develop PR strategies and programmes.
Sarah is an industry veteran with 25 years of experience in PR and tech. Sarah has supported many companies making the journey from startup to scale-up. Sarah has also been on the startup journey herself twice, building and selling her first agency in 2011.
What are you looking for from this year’s TR100 entrants?
Entrants attempting to contribute to solving some of the problems the world faces today. Startups that surprise and delight, engage, ooze enthusiasm and excitement for what they are doing?
More from Interviews
- A Chat with Dr. Stuart Grant, Founder and Principal Consultant at Archetype and Judge in the MedTech38 2025
- Interview With Raman Alsheuski, VP of Product at AIBY
- Meet Greg Squibbs, Founder of AI Agency Training Hub: StartYourAIAgency.com
- Meet Eamon and Arj, Co-Founders Of Tax Return Platform: Taxd
- Interactive Fun and Entertainment: Meet Jonny Powell, CEO of 501 Fun
- Meet Jaron Soh, Co-founder & CEO of LGBTQIA+ Mental Wellness App: Voda
- Meet Nathalie Morrison: The Founder Behind Astrea, the Fashion-Tech Brand Putting Lab-Grown Diamonds at the Heart of Luxury
- Meet Badr Ward, CEO And Founder Of Education Platform: Lamsa
What advice would you give to companies wanting to stand out from the crowd?
I’m in PR so I would say tell a story! What’s the narrative? Weave all your key messages into a tale. Use the same techniques as you would if you were talking to a friend – the highs, the lows, the good, the bad, the ugly and the inspiring!
