Meet Satish Thiagarajan, Founder and CEO of Brysa

Tell us about Brysa

 

Brysa means Breeze in Spanish. And that’s our role, really; to breathe freshness, vitality, and success into the media companies – publishers, agencies and hi-tech players – we work with. To help them flow.

We are in the business of making people’s lives easier, and right now, that usually means streamlining, simplifying and integrating various tech platforms to support media development.

We have more than a decade and a half of experience working within the media ecosystem – 10 of those years in the world of Salesforce and other media partners and we’ve won many awards for our work.

 

 

 

 

What do you think makes your offering unique?

 

Our uniqueness comes from our focus. We’ve met many Salesforce partners through the years, but none quite like us. We don’t only know Salesforce inside out, we have deep knowledge of the media industry. This allows us to bring unique insights to out clients, not only solving their stated problems, but also those problems that our clients are too mired in to have really noticed. In essence, we bring both strategic acuity and executional strength that are deeply rooted in our industry knowledge to the table.

 

 

How has your offering and approach evolved?

 

Over the years we’ve been operational, our offering has evolved in many ways.

Technically, we started working mostly on the Sales and Service Clouds of Salesforce. We have since developed our offering to include multiple clouds, such as Marketing Cloud, Experience Cloud, Commerce Cloud and most recently on Revenue Cloud and Data Cloud + AI.

We have become a lot more streamlined in our execution: our amazing Salesforce consulting team now works closely with the technical development and implementation team, all of which is supported by our growing management function. We’ve also onboarded more specialists, enabling us to provide more insights and support in areas such as Agentforce, Salesforce Commerce Cloud and Marketing Cloud. This has helped us strengthen both functional and technical capabilities in the right way.

We’ve also obviously grown in terms of client numbers, revenue, and team size. The challenge has been to continue to stay true to our core values of caring deeply for our clients’ success, being flexible, and focusing on growth through learning. We’ve had our ups and downs on this: however, I believe the strengths of our principles will help us stay the course in this vision.

Crucially, our approach to our clients’ success remains the same. We exist because of and for our clients. And in their success lies ours. This means we have learnt to communicate more clearly, collaboratively set expectations, and put our skin in the game with the client. So much so that we are increasingly engaging in outcome-based fee models.

 

What can we see from Brysa in the future?

 

We expect to emerge as leaders in data organisation, automation and application of AI in the Salesforce partner ecosystem. Our operations expertise in the media industry will also allow us to deepen our expertise in emerging applications of Artificial Intelligence using Agentforce. Importantly, we want to continue to be a tight-knit, happy team that always puts our clients’ success first.