Interview With Will Mapstone, Founder of Wash Doctors

Wash Doctors is a London-based mobile car care company delivering premium services directly to customers’ doorsteps. Using smart technology and a growing network of trained, independent technicians, the company provides a seamless, on-demand experience tailored for busy, environmentally conscious vehicle owners.

Founded with a mission to modernise traditional car care, Wash Doctors is redefining convenience and sustainability in the automotive services sector. Often dubbed the ‘Deliveroo of car care,’ it stands out for its intuitive booking system and wide range of service options.

The company was founded in 2018 by CEO Will Mapstone, who was inspired to launch the business after working as a Deliveroo rider following university.

 

What Prompted You To Start Wash Doctors?

 

The idea for Wash Doctors was born from my time as a Deliveroo rider after university in 2016. While cycling through the streets of London, I couldn’t help but notice just how many cars were in desperate need of a wash. That sparked a simple but powerful thought, if I could deliver food to people’s doors, why not deliver car washes too?

In 2017, I took the leap. I taught myself to code and learned how to wash cars without using water, combining sustainability with convenience. Fast forward to 2025, and we’ve now washed over 100,000 vehicles, bringing hassle-free, premium car care directly to our customers’ doorsteps.

 

What Was The Biggest Challenge In Starting The Business?

 

One of the biggest challenges in starting Wash Doctors was learning to pivot quickly and effectively. Like many startups, we had an initial vision, but once we hit the ground, reality looked very different.

Pivoting isn’t easy, it means letting go of ideas you were once convinced would work. But it taught us to stay agile, open-minded, and data-driven. That mindset is now part of our DNA and has been crucial to getting us where we are today.

There Are Tens Of Millions Of Vehicles In The UK. What Is Fuelling The Demand For Your Service?

 

Over the past year, we’ve seen a 150% surge in demand for our mobile car services in London. This is largely driven by a growing consumer preference for convenience and environmentally friendly solutions. The decline of the traditional car wash industry has also had an impact on the demand for our services.

 

As The Deliveroo Or Uber Of Car Servicing – What Challenges Does This Come With?

 

One of the biggest challenges in scaling a mobile service like Wash Doctors has been maintaining consistency and quality at scale. When you’re delivering services across different locations, with multiple technicians and variables like traffic, weather, and customer availability, it can be difficult to ensure every customer gets the same high-quality experience.

To tackle this, we’ve invested heavily in our tech infrastructure and training. Our platform now handles real-time scheduling, routing, and customer communication, which helps streamline operations and reduce delays. We’ve also built a robust onboarding and training programme for our technicians to ensure they meet the same standards, wherever they’re working.

 

What Are Your Aims And Ambitions For Wash Doctors?

 

We’ve just secured a new round of funding which will enable us to unlock new opportunities for growth that were previously out of reach.

Our primary focus at the moment is to scale on a national level and bring our mobile car care services to customers all across the UK. Alongside this, we want Wash Doctors to evolve into a full-service car care platform. Our customers want more than just car washes, they’re looking for a seamless, one-stop solution for car care. In response, we’re expanding our offering to include services such as mobile mechanics, at-home repairs, and other smart vehicle solutions designed to save time, reduce hassle, and raise the standard for convenience.

 

Why Do You Think People Are So Invested In This Service For Their Vehicles?

 

People are increasingly invested in services like ours because car ownership today is about more than just getting from A to B. It’s about convenience, care, and sustainability. For many, a vehicle is one of their most valuable personal assets, and they want to protect that investment without it becoming a burden on their time or lifestyle.

We live in a world where people expect seamless, on-demand services, from food delivery to healthcare, and vehicle care should be no different. Our customers are looking for ways to simplify their lives, and the idea of having high-quality car care come to them, on their schedule, resonates deeply.

 

What Do You Have That No One Else Does, That Makes Wash Doctors What It Is?

 

What sets Wash Doctors apart is our combination of technology, service quality, and sustainability, delivered through a customer-first mindset that’s rare in the vehicle care space.

At the heart of it is our proprietary platform, which seamlessly connects customers with trained, vetted professionals for on-demand car care. But it’s more than just tech, it’s the way we use it to consistently deliver a premium, reliable, and hassle-free experience that feels tailored to each customer.

 

What Is Next For You?

 

The future is bright for Wash Doctors! We’ll be bringing our services to many more doorsteps all around the UK and expanding the suite of services that we offer to ensure we  can respond to the unprecedented demand we are experiencing for our premium car care offering.

 

How Can We Find You?

 

You can start your journey with us by downloading the Wash Doctors app from your preferred app store or visit our website at: https://www.washdoctors.co.uk/