17. Lyst – Chris Morton, Devin Hunt, Sebastjan Trepca

Company: Lyst

Founder: Chris Morton, Devin Hunt, Sebastjan Trepca

Website: https://www.lyst.com/

Business: Lyst is an online fashion marketplace.


About Lyst and Chris Morton, Devin Hunt, Sebastjan Trepca

Lyst is a premium shopping platform, a trusted partner to the world’s leading fashion brands and a global consumer-facing product. Over 160 million people use the Lyst app and website each year to shop an assortment of 8 million items via a highly personalised experience. For over 160 million annual shoppers, Lyst offers the most comprehensive range of products from 17,000 of the world’s leading brands and stores. Lyst operates an inventory-free platform, and uses a proprietary data engine to provide each customer with a highly personalised shopping experience.

Orders are fulfilled by the thousands of brands and stores which partner with Lyst. Brands available on Lyst include Balenciaga, Balmain, Bottega Veneta, Burberry, Fendi, Gucci, Moncler, Off-White, Prada, Saint Laurent and Valentino.




Two-thirds of Lyst talent are engineers, scientists and product people. They are focused on ways technology can delight both our customers and our brand & store partners. Lyst is also a unique source of fashion data insights, and is responsible for The Lyst Index, the industry-leading report of the hottest brands and products worldwide. Lyst was founded in London in 2010, and is backed by investors including certain funds managed by Fidelity International, C4 Ventures, Draper Esprit, Steadfast Financial, Balderton Capital and LVMH.

For brands and stores, Lyst’s goal is to power success online. They drive meaningful direct sales within a highly trusted brand environment. They aim to be the category-leading destination that every fashion shopper uses to decide what to buy.