Company: Doctify
Co-Founders: Stephanie Eltz (CEO) and Suman Saha (Medical Director)
Website: https://www.doctify.com/uk
About Doctify
Founded in 2015 by former NHS orthopaedic surgeons Stephanie Eltz and Suman Saha, Doctify exists to ensure that no patient is left without the information they need to make confident, informed decisions about their healthcare.
Doctify is a healthcare review platform used by 10 million people each year to find the right doctor. Operating across seven international markets, the platform lists over 220,000 provider profiles and partners with more than 35,000 professionals, hospitals, clinics and practices globally (Doctify, 2026). Recognised by the Financial Times FT1000 as one of Europe’s fastest-growing companies in 2024, Doctify has spent a decade building the model that is now gaining a new significance across the healthcare industry.
The way patients find healthcare is changing. Of ChatGPT’s more than 800 million regular users, one in four now submits a healthcare-related prompt every week (OpenAI, 2026), and those tools depend on verified, structured information to generate reliable recommendations; that is the infrastructure Doctify has spent the last ten years building.
Click-throughs from AI-driven search to the Doctify website have grown 680% YoY, because the platform’s verified, structured data is what AI-driven discovery depends on to generate reliable answers. As this shift accelerates, the providers on Doctify are gaining visibility in a new, fast-growing search channel. For those who are not, the risk is straightforward: if patients are beginning their search on AI tools and a provider is not surfacing there, they are absent from one of the most critical points in the patient journey.
The quality of our data is what sets us apart from other review platforms and increases the chance of a doctor being discovered via AI search. Doctify operates a closed review system in which only patients with a confirmed appointment can submit feedback, and every review is tagged to a specific condition and procedure. A patient researching a knee replacement can read experiences from others who had the same operation, across multiple aspects of their care. It is this structure and specificity that AI tools reward when surfacing recommendations, and it is what distinguishes Doctify’s data from the generic ratings found elsewhere.
The result is a virtuous cycle: better verified data drives better AI visibility, which connects more patients with the right providers. The impact is demonstrable. Since joining Doctify, Paediatric Diagnostics have collected over 500 verified reviews scoring a trust rating of 4.97 out of 5. They have generated more than 17,700 Google search impressions, driving over 100 direct enquiries (Doctify, 2026). Reflecting how structured, verified data performs across search, whether that is traditional Google results or AI-driven tools drawing on the same underlying information.
That same logic extends to Doctify’s insurer partnerships. As the only third-party platform to have built bespoke healthcare finder tools for multiple major UK insurers simultaneously, including AXA, Vitality Health and WPA, Doctify ensures that verified information reaches patients at every point of their healthcare journey, whether they are searching independently, asking an AI tool, or checking through their insurer.
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