You already have done the main work: you started your business and created its’ website. And that’s a good start. But it’s not yet the end. Now what’s left to do is to drive organic traffic to your business website to increase sales. These 3 tips can help you to do exactly that.
First Of All: What Is Organic Traffic?
The term “traffic” determines people who are visiting your business website. The traffic can be paid and organic. Paid traffic comes to your website from bought ads or sponsored social media content. As for organic traffic, you don’t pay for it. And the price isn’t the only advantage. People tend to trust your website more when they find it on their own, not from the paid advertisements.
#1 Tip: Great Content Brings Even Greater Audience
Whether it’s products or services, in this case, it doesn’t matter what your business sells. What’s more important is the necessity to have high-quality content about your offers on your business website. This way, people will come to your site for content and knowledge first, and then might buy later.
To make your content enriching for the people, check Google trends. It can show you what people are already looking for. Then you can think of the ways your business can help to answer those searches or problems. Since Google collects and stores search data since 2001, you can check how specific searches appear in a longer period. You can even predict patterns or seasonal opportunities.
When working on content, practice makes perfect. But here are extra ideas on how to become perfect faster:
- To create engaging content, you should research relevant keywords. You can use them as ideas for topics. A Google Keyword Planner can help you do the research.
- With keywords in mind, create eye-catching headlines. That’s what people will see in their search results, so make it catchy.
- Even though keywords are essential, avoid using too much of them. Write for the people, not for the machines. Create informative and helpful pieces. And avoid keyword stuffing by any cost.
- Avoid using formal language in your content. You probably know all the technical specifications of your business by heart. But people don’t need that much information. Simplicity will work way better.
- You can use programs such as SEMrush to get briefs from other content pieces that rank well with your chosen keywords. With brief and recommendations in mind, you can write a well-suited content piece for the topic.
- Regularly check what Google expects from your website content on their Webmasters page.
#2 Tip: Have You Heard Of SEO? You Better Put It In Use
When you are working on your content, you can make an extra step with search engine optimisation. Website optimisation for SEO helps your site rank higher in search results. And this can drive more organic traffic to your business website.
You can do the optimisation process in a few different ways:
On-site SEO is all about the work within your website:
- When working on your content, don’t forget people’s intent. Think of what kind of information they are looking for and how they would want it to be presented.
- Make your content pieces longer. HubSpot conducted a study and found out that the sweet spot for content length is between 2,250 and 2,500 words.
- You should check whether your content, headlines, tags, and overall structure are optimised for your target keywords.
- Double-check your URL structures. When possible, but keywords in it. But do this for new pages only. It’s better to avoid changing existing URLs.
- Don’t keep important information in images only. The search engines don’t recognise content in images. At least put the primary information into Image Alt Text. But to be safe, it’s best to write it down in text form rather than within a picture.
- Besides, you should look into Zero moment of truth. According to Google, ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase. It is beneficial to understand how the right content and the proper on-site work can help turn people’s research phase in your favour.
Off-site SEO is what happens outside your website:
- You should find a way to get recommendations in the form of hyperlinks from other highly respected websites.
- If you want to see the websites’ authority, you can use the website “Authority” Checker.
- The main helper for off-site SEO is unique and engaging content. Since you have something important to say, people will share it on their websites, blogs, social media. And once they give credit for you with a link, your off-site SEO is getting stronger.
- You might get some shady offerings to get a paid backlinking. Since it is against Google policy, it’s not worth it. You should instead put that money into authentic content, which is one of the most crucial ranking factors.
Technical SEO is another essential step for your business website. But there’s a separate paragraph for it down below.
#3 Tip: Make Yourself Visible Online For Both People And Search Engines
Both on and off-site SEO are helpful tools to drive organic traffic to your website. But if you forget to take care of technical SEO, there will be trouble. For example, you might have the best content in the world. But if it fails to load fast enough, you can lose readers and. Therefore, buyers and good search result positions afterwards.
According to Hostinger, a leading web hosting provider’s data, approximately 25% of people abandon a website if it loads longer than 4 seconds. To avoid that, you should do your best and increase your website speed. For this matter, Balys Krikščiūnas, CEO of Hostinger, suggests reducing the image size, getting the website cached, using a content delivery network, and choosing the most suitable hosting plan.
Fast loading time makes browsing easier for people. But you should take care of the search engine crawlers as well. They do the important work of checking your website, so it could be identified and showed in the search results. To make this process easier and faster, you can work on your internal linking structure. You can help the crawler to identify what is the essential content on your website easier using schema.org, sitemap.xml, and robots.txt.
One More Tip
In the article above are all the main tips that can help to drive traffic to your business website. But it’s important to remember that things change. To be up-to-date, it’s a good idea to get first-hand knowledge about the updates from the official sources, like Google Twitter account. Or if you want to learn both about updates and impacts they are going to make, you can check blogs of trustworthy sources, such as GSQi or Ahrefs.
You created your business for people. So now it’s important to guide those people into your business website. There are many different ways to do that. But if you follow these proven tips, you can increase the traffic and boost your sales altogether.