Research indicates growing need for enterprise-grade platforms as data insights surge
Luminati Networks, a leading data collection provider dedicated to enabling businesses to view the internet with complete transparency, has announced research findings that highlight the increasing need for large-scale data collection.
Over half (54%) of IT decision makers that took part in an online data collection research panel commissioned by Luminati and conducted by the leading research firm Frost & Sullivan, expressed a need for larger-scale data collection as appetite for data continues to grow. Other data collection challenges include a lack of visibility into regional insights (24%) and being blocked from websites when trying to access publicly available data (22%).
Of the 128 IT decision makers from industries including retail, financial services, travel, security, brand protection and marketing, almost half said they use data collection for business critical operations such as market research (49%), collection of competitive public data (44%) and price comparison (7%). However, nearly two-thirds (65%) of businesses are yet to deploy enterprise solutions for collecting data at scale.
“These findings highlight that brands from a wide range of sectors are using data collection for market research and gaining strategic insights, but that capacity issues and unlocking geographical-based online data are still causing roadblocks across the board,” said Or Lenchner, CEO of Luminati Networks. “To benefit from the valuable insights that data can provide, brands need to be working with partners that can deliver the capability to collect the right data, in the required volumes. The failure to do this will see brands fall behind in their respective sectors and that’s why they must act now.”
Luminati has been a pioneer of the data collection domain since its inception and continues to lead the market with its proprietary technology. Through its industry-leading IP proxy network and advanced data collection tools, Luminati provides its thousands of customers, which include market-leaders from the Fortune 500 and industry leaders across multiple sectors.