79% Of Businesses Use AI-Powered Content Tools, Study Finds

Storyblok’s recent survey, involving 1,719 CMS users from countries like the UK and the US, shows a trend towards AI integration and headless CMS systems. 79% of them now use of AI-powered tools for content creation and management, indicating a huge increase in tech-driven solutions.


Why Are Companies Moving to Headless CMS?


This change for businesses to headless CMS is due to there being a need for more flexible and efficient content delivery across various platforms. According to the survey, 81% of companies use multiple CMSs to cater to different channels, pointing to the growing complexity of digital content strategies.

Remarkably, 99% of firms transitioning to headless CMSs have witnessed improvements, primarily in ROI (61%) and productivity (58%). This shift reflects an industry-wide push towards more adaptable and scalable content management frameworks.


How Are Businesses Adapting to New Technologies?


Adaptation involves embracing new systems while also setting boundaries. With 74% of companies establishing rules around the use of AI tools, there’s a clear move towards structured innovation.

Also, the migration is trending, with 68% of users having switched CMSs within the last three years, which just further shows the dynamic nature of today’s content management space.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate.

“Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity, and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next.

“Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”


More On Storyblok


Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel.

Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.

Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalisation, and optimised, omnichannel storytelling.

Leading brands such as Adidas, T-Mobile, Oatly, Paul Smith, and 170,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale.


5 More AI Content Tools For Startups


Hypotenuse AI Content Writer

Hypotenuse AI Content Writer is designed to create SEO-optimised, well-researched content that aligns with your brand and voice. Ideal for SEO teams and e-commerce brands, this tool supports bulk content creation, direct integrations with Product Information Management systems (PIMs), and automatic SEO optimisation.

It’s particularly beneficial for creating blog articles, product descriptions, social media posts, and more, tailored to enhance search rankings and improve conversions. With data privacy, bespoke AI models, and team collaboration features, it’s suitable for enterprise-grade content creation, ensuring brand-consistent and factual content.


DaVinci AI Art Generator

DaVinci AI Art Generator transforms text into unique artworks and photorealistic images, catering to creative professionals and enthusiasts. This tool leverages the latest generative AI technologies to produce diverse visual content, from personalised avatars to celebrity lookalikes.

With options for different AI models like DaVinci v5, Stable Diffusion, Dalle2, and Midjourney, users can explore a wide range of styles and themes. Available as a mobile app, DaVinci encourages on-the-go creation, making it easier for users to generate captivating art anytime, anywhere. It’s particularly useful for those looking to blend art and technology seamlessly.


Narrato AI Content Genie

Narrato AI Content Genie acts as your personal content creator, generating weekly social media and blog content tailored to your brand. Simply input your website URL and preferred themes, and the tool will supply 20 to 25 pieces of content each week.

You can edit and schedule these directly within Narrato, streamlining your content strategy. With additional features like meme generation and Twitter thread creation, Narrato offers a comprehensive solution for automating content production and ensuring a consistent online presence.



Pictory transforms scripts and articles into engaging videos for social media use, enhancing content with visuals, transitions, and voiceovers. Tailored for marketers and content creators, it simplifies video production, making it accessible without extensive video editing skills.

You can turn long-form content into concise videos, perfect for platforms like Instagram and TikTok. Pictory’s strength lies in its ease of use, allowing users to create professional-looking videos quickly, thereby enhancing their social media strategy and engagement.



Supermeme.ai is an innovative tool designed to craft memes effortlessly. By combining OpenAI’s GPT-3 technology with a vast library of images and GIFs, it generates shareable content that resonates with current trends and audience preferences.

This tool is perfect for brands and creators looking to add humor and relatability to their social media channels. Supermeme.ai supports customisation and offers a variety of templates, making meme generation both simple and effective for engaging with a younger, meme-loving audience.