94% of Jobseekers Consider Employer Brand, says new report


The 2019 Employer Branding Insights Report from Wonderful Workplaces is launching during Employer Branding Awareness Week (10-16 June 2019) at the Festival of Work (12-13 June 2019)

During Employer Branding Awareness Week (10-16 June 2019), Wonderful Workplaces, part of Haymarket Media Group, is launching its brand new 2019 Employer Branding Insights report. The whitepaper, which is now available to pre-order for free, highlights the importance of employer brand and unlocks key recruitment and career insights.

Amidst an increasingly candidate-driven market, employer branding agency, Wonderful Workplaces, surveyed 841 candidates across multiple sectors to uncover key insights about jobs and careers, gauge their perceptions around topical issues such as Brexit and automation, and gain an understanding of what makes a better job search and career experience.

The power of employer branding is gaining pace

The report confirms that the power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture and benefits in order to attract top talent.

In fact, 94% of candidates would consider an employer’s brand when applying for jobs (4% up from 2016) and 45% of passive job seekers would apply for a job if it was to work for an ‘amazing brand’.

But according to 46% of survey respondents, employers are not effectively communicating their employer brand. Jennifer Jackson, senior careers content editor for Wonderful Workplaces, comments: “The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person specification.

“Frustratingly, many companies are still continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively.”

Get involved with Employer Branding Awareness Week #EBAWeek

Employer Branding Awareness Week (10-16 June 2019) is a time to celebrate those companies going the extra mile to create wonderful workplaces. Or if you’re only just starting to look at your employer brand, your journey begins here.

Is your organisation or team doing lots of great things but not communicating it enough? Do you know how candidates perceive your organisation as a place to work? How can you position your organisation as an exciting place to work?

  • Book a free consultation

Book a free 10-minute one-to-one consultation with employer branding agency, Wonderful Workplaces(Stand H5) at the Festival of Work in Olympia, London, on 12 or 13 June, or arrange a call back. Email: wonderfulworkplaces@haymarket.com.

  • Competition: Win a free Wonderful Workplaces article*

Send us a short (20-second approx) video clip about what makes your workplace wonderful, for a chance to win a 500-word Wonderful Workplaces Q&A article showcasing your organisation as a great place to work. Email wonderfulworkplaces@haymarket.com or tweet us @Wworkplaces #EBAWeek


  • Attend our free Employer Branding Masterclass: 11:15-11:45am, 13 June


On day 2 of Festival of Work (13 June), Wonderful Workplaces will deliver a free employer branding masterclass, uncovering key insights from its candidate research and highlighting case study examples to help you make an impact with your employer brand. The free learning session takes place on the Talent, Skills and Capabilities stage on day 2 of the Festival of Work, Olympia, London.