Artificial Intelligence Apps Gain Global Popularity, Report Finds

Consumer analysts at Sensor Tower’s 2025 State Of Mobile Report disclose that global smartphone spending reached $150 billion in 2024. Consumer demand climbed about 13% from 2023, thanks to interest in new app functions and simpler payment systems.

Users collectively spent 4.2 trillion hours on mobile screens, an upswing of about 5.8% compared to the previous year. This usage soared, indicating that phone-based services remain deeply woven into everyday routines.

The report found that non-gaming apps took the lead. Film streaming and social media each surpassed $11 billion, which shows that there is a sense of consumer comfort with mobile transactions. Certain games still performed well, though their yearly gains hovered around 4%.

Sensor Tower’s data also points to a growing sense of enthusiasm for artificial intelligence. AI chatbot apps surpassed $1 billion in spend and garnered 7.7 billion hours of use. They link this growth to global expansions of ChatGPT, Google Gemini, and comparable platforms that streamline tasks through natural language inputs.

 

AI Gains Popularity Worldwide

 

Artificial intelligence was up there, across multiple categories. Many app developers introduced chat or image tools that use advanced language systems. According to the State Of Mobile Report, total downloads with AI references passed 17 billion.

These services appeal to users who want faster ways to handle tasks. ChatGPT, for instance, attracted monthly active users more quickly than major streaming apps. Experts predict expansions in subscription-based and one-time purchases.

Developers find that flexible pricing models can still increase revenue. Some use single payments for top features, while others use monthly passes. This structure appeals to both cost-conscious clients and power users looking for extra functionality.

AI-driven launches extend well beyond productivity. Finance, streaming, and gaming apps also test chat interfaces or AI-based editing, revealing how easily creators can adapt these capabilities to suit different audiences.

 

 

Why Non-Gaming Apps Thrive

 

Mobile watchers notice a rise in spending on non-gaming platforms. Sensor Tower’s 2025 State Of Mobile Report states that film and television hubs crossed $11 billion, while social networks reached similar totals.

Entertainment companies have started using subscription tiers as a business model. Bundles with offline options or extra material attract those who prefer ad-free experiences. Music, cloud storage, and social networks display comparable patterns. “Apps continue to capture consumer attention, particularly in non-games. And as consumers spend more time on mobile, they are becoming far more comfortable making purchases on their devices.

“Apps have shifted their monetisation strategies to capitalise on this increased attention, finding innovative ways to streamline and improve consumers’ digital experience. As we look ahead, we expect to see more apps experiment with AI, finding novel and creative ways of incorporating the technology,” said Oliver Yeh, Chief Executive Officer and Cofounder, Sensor Tower.

Certain markets do record a light dip in streaming watch times, though app revenue stays solid. Some subscribers sample a service’s marquee releases or sports events, then switch. This cycling illustrates the fluid nature of media loyalty.

Meanwhile, everyday apps for finance, food, and productivity show momentum in 2024. Digital wallets posted double-digit growth, reflecting public trust in smartphone transactions. Food ordering tools also gained ground as restaurants adopt more user experience-focused ordering processes.