E-Commerce Marketplace aisle 3 Makes Two Senior Hires As It Embarks On Seed Funding Round

London-based Consumer tech marketplace aisle 3 has made two more senior hires as it embarks on its seed funding round. Dr. Pedro Balage (pictured below first) has been named Director of Machine Learning and Dr. Luis Daniel López-Sánchez (pictured below second) adds 10 years of practical knowledge to the Machine Learning team.

Pedro has a PhD in artificial intelligence  and comes from a data science background having held a senior position at FarFetch. Luis is an Experienced Machine Learning Engineer with a PhD in Mathematics from Madrid University.

Founded in 2020 by senior Amazon and Lastminute alumni, aisle 3 is a disruptive eCommerce marketplace that aims to fix the current fragmented shopping experience by creating a ‘universal view of online shopping’.

aisle 3 offers truly personalised experiences for large networks of engaged shoppers through aggregated, filterable and searchable commerce. Shoppers have a complete view of all of their buying options on a single screen. The key hires come as aisle 3 begins a seed funding round, looking to raise £1.5m with close to half a million already invested.

The business has expanded rapidly since launching at the start of the first lockdown and will be launching the UK’s largest sneaker selection in Q4. It now has more than 900 signed retailers waiting to join and early backing has come from some of the biggest names in ecommerce. The team has rapidly expanded in the past few months including incorporating a local subsidiary business to support the team in India.

According to CEO and co-founder Thomas Vosper: “I am delighted we have made these senior hires who will help our mission to disrupt the current fragmented shopping experience and put power back in the hands of Shoppers.

Pedro and Luis are some of the brightest minds in data science and, most importantly, are good people who are passionate about company mission, values and culture. We are now embarking on our seed funding round, as we look to further scale the operation and have already secured the backing of some high profile industry leaders in ecommerce.”


Pedro-Balage-aisle3 Luis-Lopez-aisle3


About aisle 3 

Founded in March 2020, aisle 3 is a new, disruptive ecommerce marketplace offering a universal view of online shopping for the first time. aisle 3 offers truly personalised experiences for large networks of engaged shoppers by aggregating offers without any effort from retailers – giving Shoppers a complete view of all of their buying options on a single screen.

The team has developed their proprietary web crawler, software and product aggregation algorithms from scratch. The co-founders Thomas J. Vosper and James Valbuena have 30+ years of collective ecommerce experience at retailers including Amazon, Tesco, Lastminute, VASHI and have built the business entirely remotely, during lockdown.