Wix launches Ascend, new suite of 20 products


A comprehensive platform of 20 products for small business owners

Helps grow brands, manage customer relationships, promote businesses and drive growth online

Wix.com today launched Ascend by Wix (“Ascend”), a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform.

Ascend allows entrepreneurs, solopreneurs and small business owners to easily connect with customers. Users can promote their sites, manage customer interactions across channels, run professional marketing campaigns and capture leads helping them convert traffic to sales.

The suite includes: a chat-centric interface that allows for real-time interactions with customers, the ability to automatically respond to queries, an array of intuitive SEO tools, and the ability to create unique content to engage customers through social media channels. Although Wix is known for website building, the company wants to expand into helping companies manage and grow an online presence.






Billed as an additional subscription for Wix customers, Ascend comes in three packages to fit the growth of small businesses.

The suite of 20 Ascend products combines new offerings some features previously available on the Wix platform. The results from those already in use have been significant. Among the most successful business sites on Wix includes:


Chat  – Wix customers have 235% more site appointments and 278% more repeat visitors

Members Area – where their site visitors maintain profiles and purchase history, have 154% more repeat visitors

Automations – a product that allows business owners to set up triggers to automate and manage interactions with customers, have 151% more site traffic

Email Marketing – have 783% more site traffic

Forms – have 114% more submissions


“The data shows that our products are delivering real results to our customers and their success is what drives us,” said Avishai Abrahami, CEO and co-founder of Wix.com. “We have packaged these products within Ascend to be comprehensive, automated, and seamlessly engineered directly from the Wix platform. Millions of smart users already rely on Wix to run their business, and nothing makes us prouder than witnessing them achieving and surpassing their goals. With the launch of Ascend, we are expanding our market by offering management tools, marketing and promotion capabilities. Ascend is the next iteration in a long line of products, informed by our data and designed with our users, and their success, as our inspiration.”

Learn more about Ascend by Wix: wix.com/ascend/home

Ascend by Wix User Journey