Brits Most Keen To Cut Carbon Footprint Through Greener Transport & Less Energy

Brits most keen to cut carbon footprint by switching to greener transport and using less household energy.


Greener Transport

Brits would prefer to tackle climate change by using greener modes of transport to get around cities rather than eating less meat or taking fewer flights, a new survey by micro-mobility operator TIER and Opinium reveals today. When asked what actions they would take to cut their carbon footprint this year, 38% said switching to greener transport, with 28% specifically choosing to switch to e-bikes or e-scooters.

The study of 2,100 adults across 14 UK cities found that making changes to city transport habits to reduce carbon was a more popular idea than either eating less meat (30%) or taking fewer flights (26%). Reducing household energy use (51%) was unsurprisingly the most popular option, given rocketing energy bills and the cost-of-living-crisis facing people across the UK.


Preference in Scotland

It also found that people in Scotland are the most likely to try and cut their carbon footprint by switching to greener transport, with 43% looking to change their travel habits, followed closely by Londoners at 42%, the East Midlands and the South West at 39%, and the North East at 36%. The results come following record sales of electric vehicles and rental scheme e-scooter trip figures in the UK. TIER is now the UK’s largest micro-mobility operator, active in 520 cities around the world, including running e-scooter and e-bike schemes across England, Scotland, Wales and Northern Ireland.

Currently, 28% of respondents use a private car or van to get around every day, but the majority said they would be willing to use an e-scooter or e-bike to replace one in four of those trips if they had a local scheme. In the North East, which has some of the highest car and van use, 82% of car and van users responding said they would use a rental e-scooter or e-bike if they could.


More Sustainable Transport Options

Commenting on the research, Georgia Yexley, General Manager at TIER, said: “To tackle climate change, it’s crucial we seriously move the dial on transport emissions.  The founding mission of TIER is to do just that by encouraging the use of more sustainable transport options, so it’s fantastic to see people right across the UK prepared to switch to greener transport to reduce their carbon footprint.

“The appetite for green transport is clearly there, but it’s not as simple as just introducing the vehicles to UK streets and expecting the problem to solve itself. If we are to drive down emissions on the scale necessary to tackle climate change, we need the right regulatory frameworks and physical infrastructure in place, and a determined effort to encourage widespread, sustained behaviour change. Only then can we truly tackle the greatest global threat we face.”

TIER operates e-scooter and e-bike rental schemes in more than 530 cities around the world including London and York.