Flexible childcare provider, Bubble, is offering start-ups the chance to enhance their employee benefits packages and increase appeal to top talent through free on-demand babysitting.
It is offering 50 Greater London start-ups £1,000 of free childcare credits, which can be used on the app and exchanged for flexible childcare.
The parent-led, trust and community based app, which has over 100,000 registered users, is championing one of the main demands of the current workforce. As hybrid working becomes the norm, it’s vital parents and carers have access to a contemporary childcare model to match.
Research shows that working parents make up three in seven of the current workforce, and with 74 per cent of millennials planning to have children, a family-friendly culture and accompanying benefits are critical to the success and longevity of tech startups.
It’s also been reported that 43 per cent of women working in STEM leave full-time work after having their first child. Furthermore, 40% of women rate work-life balance as a top driver for staying in tech roles.
With 8 in 10 female millennials in Britain seeking out employers with a strong record on DEI and 1 in 5 women in tech exiting the tech industry early due to poor work-life balance, Bubble believes flexible childcare is the missing piece of the puzzle.
Founder and CEO of Bubble, Ari Last, said: “For start-ups to become more diverse and attract brilliant talent it’s vital that they start to invest in childcare. Having been a start-up ourselves we know the struggles faced and hope this levels the playing field.”
He added: “We’ve built Bubble by digitising trust – it’s essentially the modern day playground, where parents can share recommendations of their favourite local sitters and nannies. There are tens of thousands of babysitters all vetted and approved by Bubble. Mums and dads can read their reviews and chat to them before booking. Most of our parents book sitters to supplement their traditional childcare and the app is hugely beneficial in supporting flexible or hybrid working.”
Whether start-ups are in the early days of product-market fit or have just nailed their first major client, Bubble is here to help them grow.