The card payment machine has been around for decades now. Starting as a relatively “simple” device with limited connection, it has grown to become agile in its functionalities. With increased digitalisation, you can now leverage a payment machine for a broad range of things. Providers are also blending in other functionalities and services to offer an omnichannel payment experience for merchants. In this article, we will dive into what that looks like and how it brings value to merchants.
Blending in Physical and Digital Worlds
Although most machines are now fully digital, it is still possible to have both ‘physical’ and ‘digital’ functionalities in a single device. A good example is the myPOS Combo, which allows you to have all the digital functionalities you need in combination with a receipt printer. This is especially helpful for countries where receipts are still common among customers. The device blends in both NFC, as well as a portable card reader.
More Than Just a Physical Device
The card payment machine is a smart device by itself but is enhanced through the accompanying application for Android and iOS. This is where the ‘brains’ of the payment system come in. Within the application, you can view all transactions and have dashboard-like insights of the payments conducted over time.
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Ability to Sell Goods Online
When it comes to payments, there has long been a clear distinction between the online and offline world. The online realm, is where the major shift is happening today. Companies such as myPOS are bringing their card payment machine knowledge to the online world. This means offering webshop frameworks for merchants to plug and play with.
The offering of a webshop technology does not stop with the framework. Providers offer not only payments but also hosting and domain integration. You can select from a wide range of themes and get started instantly. The applications then aggregate transactions from both stores and online worlds, providing you with a holistic view of your business.
Depending on the area of expertise, merchants often do not need a full-fetched webshop. For example, a car dealer that only has several cars might just want to use existing platforms such as eBay. When a customer comes by and shows interest in a car, it can be purchased digitally as well. For example, through the use of a payment link.
The merchant can create a link from the application through a messenger service (e.g., WhatsApp or Facebook Messenger). Next, the customer can click on the link and select their preferred method of payment. Once the payment has been completed, the merchant receives a confirmation. With this instant payment, the merchant can have validation and trust while the customer can select any payment option they prefer.