Why Startups Need Conscious Leaders

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No matter what industry you’re hoping to break into, starting a business is a huge challenge. If you want to reap the rewards of a successful startup, you’ll need strong leaders to improve your chances and keep you on track. This is why conscious leaders are an invaluable asset to any small business.

Conscious leadership is a highly impactful leadership technique that can strengthen startups from the very beginning of their business journey. By focusing on five key areas of development, conscious leaders can sustain performance, improve wellbeing and avoid burnout within themselves and their teams, creating a thriving workforce that’s better equipped to drive growth.

The five pillars of conscious leadership are:

  • Resilience — The ability to work in a sustainable way that preserves energy and helps you maintain a positive mindset.
  • Purpose — acting intentionally, working on what matters and staying focused.
  • Growth — Understanding that learning and self-improvement are constant and that curiosity drives performance.
  • Awareness — A commitment to self-understanding and staying connected to what’s happening within and around you.
  • Togetherness — Working inclusively and creating an environment where everyone is able to thrive.

With 20% of startups failing in their first year and leadership playing a crucial role in their success, it’s clear that small businesses must go further to ensure continued growth and a return on investment. Here are five reasons why startups need conscious leaders to help them thrive.


They’re committed to constant learning


It’s no secret that startups are usually a huge learning curve for everyone involved. Change and innovation are constant when you launch a new business and leaders should be open to continuous learning and adapting if they hope to drive success.

Of course, any new business will want to benefit from leaders with experience and expertise, but anyone who thinks they already know it all will only hold your business back. Conscious leaders are self-aware and committed to constant learning and improvement, which helps them treat challenges as an opportunity to refine their methods.


They’re excellent communicators


Conscious leaders are open to feedback, happy to listen and able to recognise the needs of those around them. By communicating effectively with their teams, they’re able to understand and provide what is needed for everyone to reach their potential. Excellent communication is essential within startups to keep the team inspired, engaged and informed every step of the way.



They’ll build a positive company culture


One advantage that startups have over established businesses is that they can create the company culture they want from scratch. This means they can encourage positive working practices, empower employees and create a psychologically safe work environment where everyone feels comfortable being themselves. Conscious leaders can help with this by promoting a culture of self-awareness and empathy, ultimately driving employee engagement, motivation and productivity.


They’re able to avoid burnout


Startups are incredibly fast-paced and come with many challenges, but conscious leaders are well-equipped to bounce back from these. Through self-awareness and resilience, conscious leaders can overcome hurdles without experiencing burnout, recognising their thoughts, feelings and triggers and responding to them proactively to protect their wellbeing.


They stay focused on what’s important


Startups that ultimately fail often have leaders that get caught up in precise details, spending all their time working on the business and neglecting critical conversations around strategic growth.

Conscious leaders have developed their ability to stay focused and act with purpose, so they can concentrate their efforts on what’s most important. Their enhanced awareness of what’s happening around them can also help startups mitigate challenges and avoid surprises, keeping the team focused on achieving organisational goals and maintaining long-term performance.