New data from fintech company GoodBox, shows charitable giving during the Coronavirus pandemic exceeded pre-pandemic figures with the total number of transactions increasing by 15% compared to the same period last year. Even though the average donation amount dropped, the total given by the UK public increased by 2%.
Since its inception in 2016, GoodBox has supported the charity sector by providing charities with a range of digital fundraising tools and award-winning contactless technology. Its innovative tools help charity partners to reach new donors, raise more funds and tell their stories more vividly. These trends mirror a recent white paper produced by GoodBox, Charities and Coronavirus: Weathering the Storm which shows that during a recession, charitable giving often increases due to an increase in the UK public giving in smaller amounts.
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The data also highlighted how different sectors have fared during this difficult period. The sector with the highest increase in donations was Conservation, Environment and Community with a huge 1110% increase, while Religious (220%) and Animal Welfare (172%) were the other sectors that benefitted most from the generosity of the UK public during the last 6 months.
It’s not all good news though as certain sectors saw significant drops in donations. The worst hit was Corporate Fundraising which was down 100%. This was due to so many of the UK workforce working from home and many corporates having to focus on other challenges. The other charitable area most affected was Overseas Aid/Disaster relief which fell by 96% as many of us focussed on concerns at home.
GoodBox Co-Founder & Managing Director Francesca Hodgson says: “It is amazing to see the generosity of the UK public even during this difficult period and we are delighted to see so many charities benefitting from contactless technology. Our team has worked tirelessly to ensure that charities have access to our innovative tools to help them access new donors and raise funds without having to rely on cash donations alone.”