E-Scooter Brand TIER integrates with Google Maps in the UK

Today, micro-mobility leader TIER has teamed up with Google Maps in the UK, giving people in London and York access to the company’s e-scooters through the popular navigation app.

The integration will enable riders plotting a route via Google Maps to easily locate nearby TIER e-scooters, as well as clearly displaying how much their journey will cost and how long it will likely take. Google Maps users will also be told the walking distance to their closest scooter and the current battery power of the vehicle.

TIER, Europe’s largest e-scooter operator, launched in London in June 2021 and currently has e-scooters in nine boroughs across the capital. The company is also approaching the one-year anniversary of the launch of its e-scooter scheme in York, and it currently has 750 e-scooters and e-bikes in operation in the city.



The announcement today means that TIER’s integration with Google Maps is available in 52 European cities and is the latest in a series of innovative collaborations that strengthens their e-scooter service in the UK. This includes TIER’s partnership with ride-hailing app FREE NOW, to discourage ‘drink riding’ and the company’s pioneering Safety Pricing model which ensures riders are not charged when stationary during trips.

Fred Jones, Vice President and Regional General Manager for TIER across Northern Europe, said“By collaborating with one of the leading navigation apps, we are expanding access to TIER to more riders, providing them with better, greener options to navigate the city. 

“TIER’s mission, to get people out of private cars and change mobility for good, is better achieved through these collaborative partnerships. Our integration with Google Maps doesn’t just encourage people to take a new green form of transport but also a transport that is more convenient and cost-effective.