Offering a late order cut-off is a major competitive advantage, proven to increase eCommerce conversion rates, customer loyalty, and revenue, finds Zendbox, a leading provider of eCommerce fulfilment services.
After learning that 35% of online orders are placed between 4pm and 9pm, the 3PL has recently introduced a 10pm order cut-off time, helping merchants offer next-day delivery to more consumers. As a result, clients have experienced an average conversion rate increase of 15%.
James Khoury, founder and CEO of Zendbox, added: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
“Typically, it is difficult for many eCommerce businesses to offer late order cut-off times, as this requires robust technology, fulfilment warehouse infrastructure, and carrier partnerships. Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough.”
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Complete Strength founder, Rob Whitfield, has acquired new customers thanks to Zendbox’s 10pm order cut-off time, adding: “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
