Offering a late order cut-off is a major competitive advantage, proven to increase eCommerce conversion rates, customer loyalty, and revenue, finds Zendbox, a leading provider of eCommerce fulfilment services.
After learning that 35% of online orders are placed between 4pm and 9pm, the 3PL has recently introduced a 10pm order cut-off time, helping merchants offer next-day delivery to more consumers. As a result, clients have experienced an average conversion rate increase of 15%.
James Khoury, founder and CEO of Zendbox, added: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
“Typically, it is difficult for many eCommerce businesses to offer late order cut-off times, as this requires robust technology, fulfilment warehouse infrastructure, and carrier partnerships. Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough.”
More from News
- Is Decentralisation Making Crypto Hard to Police?
- How Are UK Schools Managing Students’ Screen Time This Year?
- Could Trump’s Tariffs Trigger A UK Payments Reset? British Banks Discuss Visa And Mastercard alternatives
- Is Fanvue Having The Craziest Q1 In European Tech Right Now?
- UK And EU Workers Are Changing Their Career Paths This Year, Here’s How
- UK Economic Growth Stalls Again – Is Britain Still A Good Place To Build A Startup In 2026?
- How Is AI Impacting How Users Access Online Search Tools And Social Media?
- UK’s AI Trade Association Appoints Centropy PR For External Comms
Complete Strength founder, Rob Whitfield, has acquired new customers thanks to Zendbox’s 10pm order cut-off time, adding: “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
