Elon Musk Puts Twitter Memorabilia Up for Auction Following Rebranding as X

Multi-billionaire entrepreneur Elon Musk is set to auction off several items from Twitter, including building signs, office furniture, and unique art pieces, shortly after the company’s rebranding as X.


A Diverse Collection of Lots

The auction will feature a whopping 584 lots, encompassing an eclectic mix of artifacts ranging from coffee tables and oversized bird cages to oil paintings depicting iconic viral images. Notably, among the offerings are also numerous desks, chairs, a complete DJ booth, and an array of musical instruments that could outfit an entire band.

Musk’s Cost-Cutting Measures

Since acquiring the social media giant last year, Musk has embarked on an aggressive cost-cutting strategy, resulting in significant job reductions. His decision to auction off Twitter’s memorabilia and office assets aligns with his continuous efforts to streamline the company’s operations and reshape its identity.

“Twitter Rebranding: Online Auction Featuring Memorabilia, Art, Office Assets & More!”

The auction, aptly named “Twitter Rebranding: Online Auction Featuring Memorabilia, Art, Office Assets & More!”, promises an intriguing opportunity for collectors and tech enthusiasts to acquire tangible pieces of the platform’s history.

Unique Signage and Artwork

One particularly eye-catching lot is a Twitter sign still affixed to the company’s headquarters in San Francisco. Potential buyers should note that the process of removing this sign requires the engagement of an SF Licensed Company with the necessary permits.

Adding to the allure of the auction are two oil paintings that capture iconic moments from Twitter’s past. One commemorates Ellen DeGeneres’ star-studded selfie from the 2014 Academy Awards, while the other immortalises the most-liked tweet of its time—former US President Barack Obama’s image upon his 2012 re-election.

Musical Equipment Galore

The auction’s diversity extends to its inclusion of an extensive range of musical equipment. Guitars, drum kits, amplifiers, and a comprehensive DJ booth with controllers, mixers, and speakers are all up for grabs. This musical collection provides a unique glimpse into the creative atmosphere of Twitter’s past offices.

Auction Details

Each lot in the auction starts with a minimum offer of $25 (£19.70), according to Heritage Global Partners, the auction house managing the event. Bidding is set to commence on September 12 and conclude two days later, offering potential buyers a limited window to secure their desired pieces.

Strategic Moves Post-Acquisition

Musk’s decision to divest Twitter of its physical assets aligns with his overarching strategy following the $44 billion purchase of the company. This approach has included significant workforce reductions, particularly in teams dedicated to combating platform abuse, and an overhaul of account verification procedures.

Continuing the Twitter Legacy

This auction is not the first instance of Twitter parting ways with its memorabilia. An earlier event featured various items from its San Francisco headquarters, culminating in the sale of a statue depicting the iconic blue bird logo for a noteworthy $100,000. However, the recent rebranding saw the replacement of the familiar logo with a minimalist black and white “X,” signalling the company’s evolving identity.

Awaiting X’s Response

As the auction date approaches, curiosity mounts regarding X’s perspective on this unique move. Despite the recent rebranding, the company has yet to provide an official comment on the upcoming auction as of Thursday.

In an intriguing convergence of technology and history, Elon Musk’s decision to auction off Twitter’s relics opens a window for enthusiasts and collectors to own a tangible piece of the platform’s past while paving the way for X’s future endeavours.