Lover, the digital therapeutic app for improving people’s sex lives and treating sexual problems, is the first sexual app to be approved by the FDA.
FDA Approval for Lover App
Lover, the digital therapeutic for improving people’s sex lives and treating sexual problems, has been approved by the FDA for its Safer Technologies Program. The app, co-founded in 2019 by Dr Britney Blair and entrepreneurs Jas Bagniewski and Nick Pendle, has been downloaded over 200k times across 166 countries in the last year and reports an 87% ‘satisfaction’ rate for users who want to improve their sex lives.
The STep program aims to enable people to access safer medical devices for ‘less serious’ (ie ‘non life-threatening or reasonably irreversible’ ) for the improvement of health outcomes. The FDA has stated that Lover has been shown to provide “significant safety advantage in treating and/or diagnosing less serious diseases or conditions” and “can also provide an important public health benefit.”
Co-Founders Nick Pendle and Jas Bagniewski say,
“We are delighted to be the first digital therapeutic for sex approved by the FDA. Since our launch, Lover has always aimed to be the most effective sexual wellness app on the market, and the FDA’s approval into their STeP program is the ultimate endorsement of this. We have long-believed the product, exercises and educational content we have built with Dr. Britney Blair and her team of experts can help millions of people enjoy better sex and happier relationships, and we’ve been proven to be a safe and an efficient way to deal with sexual problems. Lover works, and we couldn’t be prouder that following a rigorous review, the FDA agrees with us.”
User Efficacy Data
To be approved Lover provided user efficacy data which reported the distress level that a specific sexual issue was causing on a scale of 1-10. On average a distress level is usually around 6.9/10, when a user joins. After 2 weeks this is shown to drop to 3.7/10 on average.
Other efficacy stats reported by the app state that users had less distress connected to their sexual issues after using the app (87%), that the women were more easily and more consistently able to climax (92%) and an increased libido for females following app exercises (70%). For men, 94% reported less distress after the Erectile Dysfunction course and 62% of men reported improved erections.
Lover bills itself as being a ‘science-based approach to solving sexual problems,’ guiding users through a process of self-discovery through personalised advice and educational content. After a private 30 minute consultation of personalised 1-2-1 coaching and goal-setting, clinically proven advice and exercises are curated to steer users towards a fulfilling, healthy sex life, which the co-founders believe is essential to personal wellbeing and relationship satisfaction.
What the FDA Approval Means for Lover
The co-founders set out to provide a service that was not prohibitively expensive, yet as informative and effective as face-to-face therapy, or even prescribed medication. Using an app also eliminates the embarrassment that so many experience when having to speak to a professional face-to-face: Lover is completely private and personalised.
Co-Founder Dr. Britney Blair says,
“To receive this approval is a game-changer for us as it means Doctors and Clinicians can feel even more comfortable in recommending us as a viable alternative to traditional forms of care for sexual dysfunction. For most of us, sex and sexuality is a core part of our identity and crucial to relationship satisfaction. It affects our confidence, and our ability to connect with ourselves and our partner. Prioritising your sex life and your sexual pleasure may very well help you move the through the world happier, healthier and more satisfied in your relationship. Going to see a doctor about your sexual health is not easy. It can be embarrassing to talk about, time-consuming and expensive. With Lover, we hope we can help many more people than my team could ever see at our clinic. We want to make sexual wellness accessible to everyone.”
Lover is free to download and the first activity in your personalised goal is free to use. There are 2 membership options: 3 month access for $59.99 (£51.99 in UK) or annual access for $119.99 (£102.99 in UK).