FLOWN Secures Further £2.5M Investment Round for Deep Work-As-A-Service Platform

Deep work as-a-service pioneer, FLOWN, has announced that it has secured an additional £2.5m in seed funding to deliver focus to businesses.

Led by serial entrepreneur Alicia Navarro, with her sister, COO Cat Navarro, FLOWN aims to change the way we think and work. FLOWN leverages neuroscience to make us more focused, creative, and fulfilled as we work, something that has become increasingly difficult as working practices have changed during the pandemic, and the WFH movement became a reality. While the pandemic may be almost over, the seismic shift made to how and where we work is here to stay, with many individuals and teams having transitioned to a fully remote or hybrid model, responding to employees’ desires for more flexibility and balance in their lives.

The counterpoint to these remote working benefits is that many are now struggling with the lack of structure and accountability that workplace rituals used to provide. Many feel lonely and disconnected, and are languishing thanks to a lack of exposure to new people and ideas.

FLOWN was started to address these challenges, and deliver deep work and flow states to knowledge workers every day. FLOWN offers tools such as Flocks which are facilitated virtual co-working sessions designed to promote accountability and improve focus. This is supplemented by on-demand content experiences, designed to help remote and hybrid workers recharge their focus and boost their creativity, productivity and work satisfaction.

Having closed their £1.2m Pre-seed round of funding during the first Covid lockdown, FLOWN has recently announced the closing of an additional £2.5m in Seed funding, led by “future of work” investors Pi Labs, as well as many who originally backed Navarro’s earlier venture Skimlinks, including BDMI and Venrex. As Navarro felt it important that the future of work was driven by a balance of male and female voices, she also invited female-focused funds such as January Ventures, Auxxo Ventures, and Alma Angels to participate in the round.

The corporate wellness market is $53bn, growing to $93bn by 2028. Meditation apps and gym memberships are common employee perks, but as more companies switch to full remote or hybrid working, tools like FLOWN that directly benefit both employee and company wellness are likely to flourish. This fund raise will help FLOWN target this opportunity.

Alicia Navarro, founder and CEO of FLOWN comments: “I believe deep work and flow states will be for the next decade what mindfulness has been for the last.

“More and more businesses are realising that adopting a deep work culture within their teams and organisations is the key to driving growth and innovation in the business, as well as engagement and satisfaction within their teams.”

Hugo Silva, investment lead at Pi Labs adds: “We invested in FLOWN because, when we imagine what the future of the office means post-Covid, we see services that enable distributed teams to be efficient, creative, and engaged, irrespective of where they are working.

“Alicia’s plan to build a media company for deep work – taking the playbook of companies like Calm and Peloton and applying it to a workspace – is of its time. With founders like Alicia and Cat at the helm, we are excited to back this vision.”

The corporate wellness market is $53bn, growing to $93bn by 2028. Meditation apps and gym memberships are common employee perks, but as more companies switch to full remote or hybrid working, tools like FLOWN that directly benefit both employee and company wellness are likely to flourish. This fund raise will help FLOWN target this opportunity.