G2 Esports & Oakley® Partner to Take Gaming to New Sights


G2 Esports, one of the world’s most distinctive and successful esports and entertainment brands, and Oakley®, the world-renowned eyewear and sports equipment company, today announce an exclusive partnership between the two brands.

The partnership launches ahead of the VCT 22 Game Changers Championship in Berlin where G2 Gozen, will be geared with Oakley® gaming products, including NXTLVL, as they set off on their quest for success in the first-ever all-female international VALORANT tournament.

The two global brands will enter into a multi-year contract, the first of its kind for G2, with a long-term focus on research and development in the esports category. As one of the leading esports organisations worldwide, G2 will equip its players with the best products in the industry, catering to all of their eyewear needs by providing them with the comfort and safety needed to perform.

Oakley® is the exclusive eyewear partner of G2’s e-sports and roster of players both on and off the screen, outfitting them with gaming and prescription eyewear. G2 athletes will join the Team Oakley   roster of professional sports athletes, while the Oakley logo will appear on G2 jerseys.

Since its founding in 2015, G2 has achieved the highest levels of performance in every aspect of business in the esports industry, and beyond. At the same time, top athletes from every corner of the globe have worn Oakley® products to improve their performance. The partnership will see the two brands come together to deliver the ultimate gaming experience for G2’s 45 million fans and gamers worldwide.

“Oakley® is as prestigious as it gets with eyewear and we couldn’t be more excited to partner with them”, commentedIrina Shames, Chief Revenue Officer at G2 Esports. This is more than just a partnership – sharing inputs and helping develop some of the best eyewear in the industry. Every inch of precision is important in peak performance and we look forward to offering this to our talents alongside Oakley®.”

“Since Oakley® introduced its first eyewear ‘NXTLVL’ designed specifically for gaming, we’ve gone further in signifying a long term commitment to deliver high-performing products and experiences for gamers around the world,” added Corey Hill, Oakley Head of Global Sports Marketing. “As one of the world’s most respected names in the industry, G2 is a best-in-class partner who shares our continued goal of supporting and enabling all gamers and fans to push for progress, all while welcoming even more people into the gaming world.”

Designed for gamers, Oakley®’s proprietary Prizm Gaming™ 2.0 Lens Technology has been developed for OLED & LED displays. It reduces blue light with minimal color shift while reducing glare from screens and providing sharp visual acuity. Regarding its Blue Light filtering properties, Prizm Gaming™ 2.0 filters 30% LED blue light in the 400-500nm range. These upgrades will give G2 players enhanced visual contrast and sharper vision for an optimized performance on the field of play.