Google has announced that rolling out generative artificial intelligence (AI) to its core search engine. The announcement follows Microsoft’s announcement earlier this year that GPT-4 will be incorporated into its Bing search engine.
Search Generative Experience – which will be part of Google – will craft responses to open-ended queries, the company said. However, the system will only be available to a small number of users whilst it is in an experimental phase.
“We are reimagining all of our core products, including search,” said Sundar Pichai, the boss of Google’s parent company Alphabet.#
More from News
- How Is ‘AI Slop’ Directly Funding The Rise Of Cyber Fraud?
- The UAE’s Startup Boom Was Built On Stability. Could Regional Conflict Now Test Founder Trust?
- Is Grammarly Crossing A Line By Using Deceased Scholars To Review Academic Papers?
- Scammers Are Using Fake Google Security Checks To Steal User Passwords, Reports Find
- How Is Modern Tech Leading To “Smart Ships”, And How Does It Affect Insurers?
- Industry Reactions To The 2026 UK Spring Budget Statement
- What Will Rachel Reeves Announce In The 2026 Spring Statement? Experts Share Their Predictions
- Middle East Conflict Hits An AWS Data Centre – Can Cloud Platforms Withstand Geopolitical Disruption?
The company has also announced a new feature where users will be warned about unknown AirTags, which have been used to track personal items like luggage, keys and wallets but has also been used in cases of stalking.
The technology giant said the “unknown tracker alerts” would go live this summer.
Microsoft is also in the AI race, as it announced it is deploying ChatGPT technology into its search engine Bing, after investing heavily in the company that developed it, OpenAI. Chinese tech giant Baidu also has a chatbot, called Ernie.
Chirag Dekate, analyst at Gartner, said Google remained an industry leader and was well poised to benefit in the interest in AI.
“Google has the tools to dominate the AI battles, the perennial question is – will they?” he said.
