Is the New Chief Buffet Officer Role the World’s Best Job?

All hail the hotel breakfast buffet! Hotels are returning to a pre-pandemic normal and it’s time for Brits to get their hands on the much-loved breakfast buffet that we’ve all been missing. From outrageous stacks of pancakes to sneaking pastries out to enjoy throughout the day, the buffet is definitely a hotel perk we can’t live without.

The Nation’s First “Chief Buffet Officer” has partnered with reality TV star Sam Thompson to find the nation’s first ever “Chief Buffet Officer”, a competition that is taken very seriously.

This comes as research from reveals the nation is breakfast buffet bonkers, as three quarters (76%) of holiday-starved Brits can’t wait to dig back into one when restrictions are fully eased. Two thirds (62%) even get up early to beat the crowds and get the best morning selection. In fact, Brits would give up sex for a month (15%), their salary for a week (11%) and socialising with friends (19%) to be back eating a hotel buffet breakfast on holiday again. is here to provide the breakfast of dreams for Brits drooling over the hotel buffet, and their flexible booking options on most hotels means planning a future trip away is easy and stress-free. Forks at the ready!

Baked Beans and Other Trends

It turns out that a good buffet brings out the inner competitive eater in all of us, with a third (34%)  getting up at least 2 or 3 times to refill our plates …you’ve got to make the most of unlimited food though, right?

However, a third (36%) of Brits feel like fellow hotel guests are judging them for breakfast buffet etiquette and judgement from others has prevented two thirds (60%) from taking the food they really want!

The British classic beans on toast is a firm favourite, with 85% of Brits admitting they would still have this staple for breakfast on holiday, despite splashing out on a 5* hotel. We love to see it.

How to Land Your Dream Job

To be in with the chance of becoming a “Chief Buffet Officer” and showcasing the delicious delights of the ultimate brekkie of dreams, apply through All you need to do is share what three skills you bring to the table and why you think they make you perfect for the role.

The lucky winner will receive 10 hotel nights worth £5,000 to review delicious hotel buffets when they return. They’ll also be upgraded to Gold status on the Rewards program and get free breakfast and room upgrades at select hotels when they travel.

Emma Tagg, Head of Global & EMEA Brand Communications at Brand comments, “Nothing says hotel life more than an endless supply of all your favourite breakfast delights and we’re thrilled to be hiring the first ever ‘Chief Buffet Officer’ to review hotel buffet breakfasts around the world and the lucky applicant will even be upgraded to Gold status on our Rewards program.”

Sam Thompson comments, “A good breakfast buffet is my favourite part of a hotel stay. There’s nothing quite like the rush of adrenaline at a hotel breakfast buffet and I’m so excited to be piling my plate high with pancakes once again! If you’re as much a fanatic about fancy pastry platters and free flowing coffee as me, now’s the chance to apply for the job of dreams as’s Chief Buffet Officer.”