Linktree – the link in bio category creator – today announced $110 million USD funding led by Index Ventures and Coatue as well as investment from Peanut CEO Michelle Kennedy and 20VC Founder Harry Stebbings. The company now has a valuation of $1.3 billion USD.
The company’s fast-paced growth trajectory to 24 million users in the past year ensured follow-on investment from previous backers AirTree Ventures and Insight Partners, and new participation from Greenoaks Capital, renowned for investments in Coupang, Canva and Airwallex.
Linktree is the link-in-bio category creator that enables users to create a streamlined online identity to showcase and commercialise their profile. It is utilised by artists, and brands globally including TikTok, Jamie Oliver, Joe Wicks, Stephen Fry, Ellie Goulding, Red Bull, Comedy Central, Dwayne ‘The Rock’ Johnson, The Guardian and Man City. Linktree helped drive 1.2 billion clicks to commerce-related websites in the last year alone.
Users now exist across 250 verticals worldwide. From 2020 to 2021, the platform’s influencer, small business, and music verticals have grown on average more than 300% each.
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Linktree will use this funding to focus on additional geographic expansion, revenue streams and further value for its creators and brands via new tools and partnerships.
“We have grown beyond the traditional ‘link-in-bio’ company, connecting users’ fragmented online presence and establishing our position as a new sub-sector of the tech industry. This funding will ensure we continue to innovate and develop tools that empower people to grow, curate, and monetise their digital universe, maintaining Linktree as the market leader,” said Alex Zaccaria, co-founder, and CEO, Linktree.
Linktree marks this milestone with the hire of their first President, Mike Olson. Mike has a long and distinguished career in the gaming and creator economy having held Executive Growth and Operational positions at Twitch, Pandora, Linked-In and Microsoft. Based in the US, he will drive market and category leadership for Linktree and its growing team.
“I’m honoured to be joining Linktree at this milestone moment. Over the past few years, the creator economy has grown rapidly and Linktree has led the way through innovations in discovery, engagement, and monetisation – there are so many commercial possibilities with an audience of this size,” said Mike Olson, President, Linktree.
Lead investors Index Ventures and Coatue deeply believe in the Linktree vision; “Trust online is more challenging than ever with the massive growth of the creator economy and increased fragmentation of digital identity on platforms across the globe. Over the last year, Linktree quickly emerged as a brand that creators and their audience trust,” said Danny Rimer, Partner, Index Ventures.
Sentiment supported by Dan Rose, Chairman of Coatue, “Linktree is a modern identity system for the open web. Creators and businesses today post content and build fan bases across many platforms, and Linktree provides a home base that brings it all together. We are proud to support their mission to empower the next generation of creators.”
Australian firm Airtree Ventures sees culture as part of the success, “Linktree are not only at the forefront of the creator economy, empowering everyone to grow and consolidate their digital identity, they’re also leading the way when it comes to building a talented team and thriving culture, which has been a critical enabler of success they’ve had to date. With some of the most progressive and innovative policies – from parental leave to flexible benefits and volunteer hours – in the world, they’re the case study we point to of how to get it right in a market that’s never been so competitive for talent,” said Jackie Vullinghs, partner at Airtree Ventures.
As one of the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month, Linktree continues to prioritise the needs of creators, consumers and brands.
