Meters Music, the British music and audio innovator, has secured a new substantial investment from investment firm, Balder Capital, to support the continued growth of the headphone brand. Having just launched its brand new aptX HD wireless headphones – the OV-1-B-Connect – this new investment marks a new chapter for the premium audio company which will help it become a global player within the headphone market.
The investment comes at an exciting time for the brand as it started the year on a high following the success of this year’s NAMM Show in L.A. – the world’s largest trade-only event for music products and pro audio. With a range of new products set to launch in 2020, the investment will not only help Meters get to the next level, but it also shows a commitment to the brand and the belief that Meters represents the future of high-end, superior quality personal audio.
Mark Gooday, Founder & Managing Director of Meters Music, commented: “We are absolutely thrilled to have secured this investment. It is a testament to the great work behind the brand and will support our ambitious expansion plans for the year ahead. There is a great opportunity for Meters Music to become a global player within the headphone market, and we are only too excited to see us grow and succeed.”
The investment will be used to support not only a catalogue of new product releases, but to help develop the business further. There are ambitious growth plans ahead for Meters and this provides an opportunity for it to excel in becoming not only a major headphone manufacturer, but also a recognised lifestyle brand.
Parent company, Ashdown Engineering, is the team behind Meters Music. Manufacturers of guitar and bass amplifiers, Ashdown has supplied music stars such as Sir Paul McCartney, U2, Foo Fighters, Biffy Clyro, System of a Down and many more, for 20 years. Experts on bass performance, Ashdown has created a high-performance audio innovation – a truly exceptional pair of headphones.
Earlier this year at the NAMM show, Meters introduced its flagship 2020 headphones, the state-of-the-art Meters OV-1-B-Connect. It features both wireless aptX HD Bluetooth technology and a high-quality active noise-cancelling (ANC) function – creating both optimal ease-of-use and state-of-the-art sound performance. Its signature design is the fully functioning VU meters positioned on both sides of the headphones.
For more information, please visit www.metersmusic.com.