Today, new research from motherhood app Peanut reveals that 40% of women feel that the pandemic has caused social media to become a breeding ground for political debate and misinformation, and 2 in 5 women wish there was less negativity on social networks.
Peanut – the app connecting women through all stages of motherhood – has shed light on how women perceive other social networks. The research shows they believe it has taken a dark turn over the last year and, as a result, 1 in 5 women now feel insecure about their appearance; more than 1 in 4 women feel insecure about their life; and 1 in 5 fear they are not ‘successful enough’ .
This need to “keep up with the Joneses” leads a staggering 54% of women to scrutinise their social media posts before uploading in fear of being ‘’judged’’. In fact, 2 out of 3 women (63%) would like to see trolls removed from social media to minimise their anxiety.
Support through social
The results show an overwhelming need for social media to receive an injection of positivity. Women across the country want to see an increase in realistic life updates (55%); people having a laugh (40%), and genuine conversations (42%). It’s no surprise to learn that over half of those surveyed (54%) feel there’s simply not enough support for one another across social media.
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A new type of social media
Continuing its commitment to create a safe and empowering space for women online, Peanut today announces the launch of Moments – a new way for women to share real and relatable stories. In an effort to rethink traditional social networks and provide the antithesis to doom-scrolling, Moments aims to give women the confidence to express themselves in a judgment-free environment with like-minded women.
Michelle Kennedy, founder and CEO of Peanut commented: “In this time of extreme uncertainty and isolation, technology and social media is our primary means of connection. But what is the consequence to society, mental health and unity, when social media is established on algorithms that perpetuate misinformation, divisiveness, hateful speech, insecurity and often, a flurry of ads that reflect our last Google search? When users are the product, rather than own the product? Peanut is building a new generation of social media, for a new world based on care, collaboration and unity. The starting point for that? Some humour which can unite us all.”
Despite the negative impact that social media can have on self-confidence, almost 80% of women still use it daily. Amidst nationwide lockdowns, it’s become one of the main ways they can continue to socialise, stay connected and keep on top of the news.
Pamela, 35, from London said: “Social media, especially during a global pandemic, has become an increasingly stressful place for mothers. The influx of both companies and moms posting their seemingly flawless lives and “life lessons” isn’t comforting — it incites anxiety. The pressure to make maternity an externally perfect experience has become (what feels like) a societal norm. Finding a safe space, like Peanut, where women share what’s really going on in their lives, has been a welcome haven amongst the judgemental social media world.”
Kennedy continues: “At Peanut, we strive to cultivate a humble and inviting community of women by not only providing a safe space for support, but by actively listening to our users and introducing updates, like Moments, that enhance their experience and encourage authentic and empathetically engaging interactions”
To download and sign-up to the Peanut app for free visit: www.peanut-app.io/.