The rapidly growing brand rocked the UK cycle care space yet again with the audacious release of their first-ever collection of period pants.
Racking up an 8,300+ waitlist within four days and crashing the ohne site before the period pants even went live on October 28th at 10am, ohne is proving that the demand for innovative period and cycle care is real. In a bold effort to get their period pants in as many bleeder’s drawers as possible, ohne gave away 1,000 free pairs to the first customers on the site.
Once the site went live again at 11am following the crash, the 1,000 free pairs were snatched up within 20 minutes. As the industry leaders in the cycle care space, ohne has differentiated themselves from all other competitors with their vision of creating an all-encompassing cycle care brand that caters to the entire experience of the menstrual cycle.
Releasing their collection of stylish, innovative period pants is a testament to ohne’s dedication to creating a diverse line of sustainable period and cycle care products that are made by bleeders, for bleeders.
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The ohne team is entirely made up of people who menstruate in their 20s and 30s who strongly identify with the brand’s target market and are hungry for more specialised, inventive products to manage their cycles.
Touted as “ultra-absorbent, odour-eliminating and comfy as hell,” their OG collection of period pants features a cutting-edge triple-layer absorbency technology that ensures a leak-free period without compromising on style or comfort. This first collection includes two different styles, the classic bikini brief and the high waist, in four fun colours: lilac sky, papaya, peach fizz and midnight black.
“We wanted to develop a product that we loved, that we looked forward to wearing because it felt that damn good — not only the literal feel of the luxuriously soft fabric, but also that feel-good feeling of wearing something you feel utterly fantastic in. Beautiful colours and modern shapes shouldn’t be exclusive to non-bleed days. We want you to feel your best, every single day of your cycle,” said co-founders Leah Remfry-Peploe and Nikki Michelson.
You can expect more dropping soon from the boundary-pushing brand, who are revolutionising the UK’s period space at an unprecedented pace.