Oliver Sweeney Focuses on Ecommerce As Shopping Habits Change

Heritage Shoe Brand Launches Award-Winning Online Store In Wake of Pandemic.


Heritage shoe brand Oliver Sweeney has pivoted to an ecommerce-centric model for 2021 as shoppers have increasingly turned to online shopping in the past 18 months. The 50 year-old business teamed up with ecommerce experts Eastside Co to create a brand new, award-winning online store featuring an integrated international shoe size and currency changer, which has allowed it to pursue its ambitious expansion into overseas territories.

The team at Eastside Co replatformed Oliver Sweeney from Magento 2 and designed and launched a brand new online shop on Shopify Plus. The site has been recognised by the CSS Design Awards for Best UX Design, Best UI Design, Best Innovation and was also awarded Special Design Kudos.




Rob Kinchin, Ecommerce Director at Oliver Sweeney said

“Designing and developing a new store without disrupting our existing ecommerce performance was a huge undertaking – but we were delighted with how Eastside Co worked with us through the entire process, and the results have been brilliant.”


Find out more about why so many online businesses are increasingly migrating to the Shopify platform in the wake of the pandemic.

About Eastside Co


Award-winning web design and marketing agency Eastside Co is one of the world’s most experienced Shopify Plus Partners. Established in 2012, ESC has helped hundreds of aspirational brands and internationally-renowned names including Carex, Ford and Chelsea FC exceed their goals thanks to world-class ecommerce solutions.

From beautifully designed, intuitive online stores, to results-driven marketing strategies and best-in-class applications, Eastside Co’s 70-strong team of specialists across UX, design, development, marketing and client services partner with online businesses to achieve success.

For more information, please visit: https://eastsideco.com/