Prue Leith Helps To Educate the Nation About Cookies

Prue Leith educates the nation on digital cookies as one third of Brits admit they have no idea what they are.


Helping Educate Brits About Cookies

Renowned celebrity baker, Prue Leith, is helping to educate the nation on digital cookies as research shows that over a third of Brits (35%) don’t know what they actually are or what they do. The research, commissioned by global leader in digital security and privacy, Avast, revealed more than four in five (85%) of UK adults have accepted cookies on a website without reading any of the policies or making any changes, yet nearly seven in ten (68%) agree they could be risking their online privacy by doing so.

While more than one in three (36 per cent) admit to rarely or never reading Ts and Cs online before accepting them, more than a third (37%) say they’ve previously accepted cookies or Ts and Cs to later discover they had agreed to something they wish they hadn’t. The research also revealed that people are more likely to agree to terms they don’t understand online (62%), than they are when faced with a contract in real life (54%).

Three in ten Brits (29%) feel confused by cookie policies and 70% even believe websites intentionally try to confuse people with the language they use. In light of this, three quarters (75%) of Brits think internet users need to be better educated on what cookies actually are.


Chocolate Chip Cookies To Understand Cookies

With the public in need of a helping hand, baking star Prue Leith has created a free limited-edition run of her chocolate chip cookies, which are packaged up with hints, tips and tricks on how to better understand cookies. These cookies come complete with everything you need to know about online Ts and Cs, as one in five (20%) of those who don’t read Ts and Cs say a lack of understanding is what puts them off reading Ts and Cs before accepting.

Prue Leith comments, “While recent times have highlighted the importance of being connected online, it’s also never been more important for people to feel safe while doing so. Many people of all ages, but particularly my generation, are not as familiar with certain aspects of the internet and this of course includes digital cookies. This can prove to be a barrier to embracing everything that being online has to offer so I am absolutely delighted to be working with Avast to help people understand what cookies are and how they work.”

Avast’s mission is to protect digital freedom for everyone, which includes helping people understand more about what digital cookies are and consequently helping them to navigate the internet as safely as possible.

Jaya Baloo, Chief Information Security Officer at Avast, comments, “Online privacy and digital freedom are a fundamental human right. The internet is, however, often complex and difficult to navigate due to confusing terminology and functionality. Our research clearly demonstrates that many people do not really understand cookies, how they work, and what implications they have. By being educated and informed about how digital cookies and online terms and conditions work, users can take the necessary steps to enjoy a better online experience and embrace everything the internet has to offer without worries around privacy and tracking.”