A new subscription-based app called Regimen is gaining traction as the world’s first holistic digital therapy for treating erectile dysfunction— which affects an estimated 150 million people worldwide.
Regimen has just raised $2.25m in a seed round led by Ringier Digital Ventures; and the app was also recently CE-certified as a medical device in Europe. The recent funding round and certification will allow Regimen to integrate with established healthcare models worldwide, and initiate clinical trials to further strengthen its scientific evidence base. In the meantime, Regimen is available to the public as a subscription-based app at $95 for a six-month subscription— though the company hopes that it will be able to offer reimbursement through insurance providers in the future.
Conceived by co-founder Max Kersting, the Berlin- and San Jose-based app offers digital therapeutic programming designed to provide a more sustainable treatment beyond medication, to address the primary causes of ED— the app provides personalised daily recommended treatments ranging from pelvic floor exercises, cardiovascular training, mindfulness, education, and more; and uses an AI-driven approach to personalise its programs in real time, with regular reassessment cycles.
The company is currently part of the DigitalHealth.London Accelerator program, and is gaining attention from global healthcare organisations like the NHS as a more sustainable way of treating patients with ED than drug therapy or in-person visits alone.
The idea for creating Regimen was inspired by co-founder and managing director Max Kersting’s own health journey in his twenties, when he was only able to overcome his severe erectile dysfunction through a combination of personalised, holistic and integrated treatment modalities— after medication, injections, and even surgery had failed. Kersting created Regimen with his two co-founders, medical director Dr. Wolf Beecken, a urologist and andrologist, and technical director Wilko Kunert; alongside a board of leading scientists, researchers and doctors worldwide. Kersting’s goal in creating Regimen was to make the same quality of personalised, holistic, and integrated care he received in his twenties, available to everyone looking for it.
So far, the app is showing promising results: early data from several thousand users has shown an average improvement of five points on the International Index of Erectile Function from regular use within the first three months.
Regimen co-founder and managing director Max Kersting said: “Over the last year, we’ve been able to demonstrate the demand for, and effectiveness of, holistic therapy for erectile dysfunction, which is one of the most common intimate health issues worldwide.
“Interestingly, some of the most innovative healthcare players from all over the world have approached us regarding Regimen’s potential to not only treat ED, but also to reduce the risk of adjacent conditions linked to ED. With this round of investment, we will be able to further personalise the program to each client’s needs through AI, strengthen our scientific leadership position and evidence base, co-create models with established healthcare organisations, and ultimately make Regimen more available to everyone who could benefit from it, all over the world.”
On the Record:
David Hug, investment adviser of Ringier Digital Ventures, said: “The market for digital holistic men’s health is undeserved. We believe especially topics that are very personal and sensitive like ED can be addressed extremely well with digital products. The Regimen team has proven with the KPI’s that their approach works and is appreciated by customers. We are very delighted to take the next steps with Max and his team.”
Jenny Thomas, Programme Director for the DigitalHealth.London Accelerator, also noted: “DigitalHealth.London’s Accelerator programme supports companies that offer novel solutions for the NHS’s biggest challenges. Erectile dysfunction is a key predictor for severe health issues that are part of the long-term strategy of the NHS, including cardiovascular and mental health. Tackling the underlying factors of erectile dysfunction can not only improve erections, but also has the potential to prevent severe health events. We are proud to support Regimen as part of the Accelerator programme, as a company that is addressing the most intimate health issues of the male population with holistic, personalised health and self-care programs – starting with erectile dysfunction.”
Regimen Co-Founder and Managing Director Max Kersting
Regimen is the world’s first holistic digital therapy for the estimated 150 million people worldwide struggling with erectile dysfunction. Conceived by Regimen co-founder and managing director Max Kersting, the Regimen app goes beyond medication to address the root causes of ED, with treatments ranging from pelvic floor training, cardiovascular training, diet, mindfulness, education, and more.
The Regimen app is available for download on Apple and Android devices. $95 for a six-month subscription.