Chilly’s Most Trusted Brand for UK & USA
Household brands Chilly’s, Maltesers and PayPal, rank as the top three most trusted brands across the UK and USA, with consumers citing commitment to ethics, clear sustainable goals and reliability as key drivers behind their decision.
Using real-time analysis of consumers’ immediate feelings and thoughts (their System 1 response), ProQuo AI has today revealed the ‘Brand Integrity Index’; a report of 100 brands across 50 different categories that highlight the nation’s most trusted brands, as voted for by over 300,000* consumers over the past three months.
The recognition is based on consumers’ automatic, intuitive and unconscious system one response towards a brand; uncovering which brands score highest for Integrity, one of ProQuo AI’s 16 Drivers of a brands relationship with people. ProQuo AI’s Integrity score ranks brand principles, company values, and overall brand trust perception. The highest scoring brands, Chilly’s, Maltesers and PayPal achieved 71.2, 70.7 and 70.2 respectively on the scale, all rising in integrity over the past three months.
PROQUO AI’S TOP 10 MOST TRUSTED BRANDS:
5. Whole Earth
6. Just Giving
8. Ella’s Kitchen
ProQuo AI – founded by Nadim Sadek in 2018 and boasting customers in the UK, US and Canada such as Harry’s Grooming, Tony’s Chocolonely, method, Pip & Nut – uses hard-tech to generate AI-powered custom action-plans, fuelled by real-time analysis of any brand, its competition and category.
The Importance of Trustworthy Brands
Nadim Sadek, Founder and CEO of ProQuo AI comments: “After a challenging year, it comes as no surprise that consumers are looking to brands they can trust. CEOs are viewed as societal leaders with the opportunity to cultivate authenticity, take a stand on social issues and provide their customers with quality products made with the environment in mind. It’s great to see so many household brands maxing out on Integrity within ProQuo’s Brand Integrity Index – consumer trust is a key component of successful business currency today.”
Philip Jacobson, Director of Creative and Marketing, Chilly’s says: “The Chilly’s experience extends far more beyond the delivery of our products, so it’s a real honour to be named the UK’s most trusted brand in ProQuo’s Brand Integrity Index report. We’ll continue to build meaningful relationships with our customers whilst we deliver our mission to accelerate the everyday use of reusable products worldwide.”